Beehiiv vs Mailchimp Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Beehiiv Mailchimp
Starts at $43/mo $20/mo
Number of plans 4 2
Free plan
Free trial
Pricing model hybrid hybrid

Launch

$0/mo
  • Newsletters, Website, and Podcast
  • Campaign Analytics
  • Unlimited Email Sends
  • Recommendation Network
  • Optimized Deliverability
  • Custom Domains
  • Link-in-Bio
  • AI Website Builder
  • API Access (excluding Send API)
  • beehiiv MCP (Read Access)
  • beehiiv Copilot (Read Access) (New)

Scale

Popular
$43/mo
  • Ad Network*†
  • Paid Recommendations*†
  • 0% Take Rate on Paid Subscriptions*
  • Digital Products
  • Community (New)
  • Email Automations
  • Surveys & Polls
  • Advanced Website Analytics
  • Webhooks
  • beehiiv MCP (Write Access)
  • beehiiv Copilot (Write Access) (New)
  • Teams (3 Seats)*
  • Slack Community Access*
  • Human Support

Max

$96/mo
  • Remove beehiiv Branding*
  • Sponsorship Storefront
  • Audio Newsletters
  • Digital Products (Appointments)
  • RSS to Send
  • Up to 10 Publications*
  • Teams (Unlimited Seats)*
  • Priority Human Support
  • Getty Image Credits
  • Dynamic Content
  • AI Bot Control

Enterprise

Custom
  • Concierge Onboarding
  • Dedicated Account Manager
  • Dedicated IP Addresses
  • Send API*
  • Custom Publication Limits
  • Invite-Only Webinars with our CEO
  • VIP Human Support
  • Deliverability Reports (coming soon)
  • SSO

Standard

Popular
$20/mo

Premium

$350/mo
  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced marketing automation flows
  • Dedicated Personalized Onboarding
  • Predictive Segmentation

Beehiiv vs Mailchimp FAQ

Which one is cheaper?
Mailchimp is the cheaper option, starting at $20/mo vs $43/mo for Beehiiv.
Can I use either one for free?
Beehiiv has a free plan. Mailchimp doesn't — though they do offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Beehiiv: Beehiiv sits in the middle of the newsletter platform pack — pricier than bare-bones tools like Buttondown but cheaper than enterprise email platforms like Klaviyo once you factor in features per dollar. They're clearly chasing the creator economy crowd who's outgrowing Substack's revenue-share model and wants more control without jumping to full marketing suites.

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