Beehiiv vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Beehiiv | Mailchimp | |
|---|---|---|
| Starts at | $43/mo | $20/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Launch
- Newsletters, Website, and Podcast
- Campaign Analytics
- Unlimited Email Sends
- Recommendation Network
- Optimized Deliverability
- Custom Domains
- Link-in-Bio
- AI Website Builder
- API Access (excluding Send API)
- beehiiv MCP (Read Access)
- beehiiv Agent (Read Access)
Scale
Popular- Ad Network*†
- Recommendations*†
- 0% Take Rate on Paid Subscriptions*
- Digital Products
- Community (New)
- Email Automations
- Surveys & Polls
- Advanced Website Analytics
- Webhooks
- beehiiv MCP (Write Access)
- beehiiv Agent (Write Access) (New)
- Teams (3 Seats)*
- Slack Community Access*
- Human Support
Max
Popular- Remove beehiiv Branding*
- Sponsorship Storefront
- Audio Newsletters
- Digital Products (Appointments)
- RSS to Send
- Up to 10 Publications*
- Teams (Unlimited Seats)*
- Priority Human Support
- Getty Image Credits
- Dynamic Content
- AI Bot Control
- Send API*
- Group Subscriptions
- Click-Triggered Automations
Enterprise
- Concierge Onboarding
- Dedicated Account Manager
- Dedicated IP Addresses
- Random Cohort Sends
- Custom Publication Limits
- Invite-Only Webinars with our CEO
- VIP Human Support
- Deliverability Reports (coming soon)
- SSO
Standard
Popular- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
Premium
- Phone & Priority Support
- Popup Forms
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Free
Beehiiv vs Mailchimp FAQ
- Which one is cheaper?
- Mailchimp is the cheaper option, starting at $20/mo vs $43/mo for Beehiiv.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Beehiiv: Sitting in the sub-$100 range with a genuinely free tier, Beehiiv is positioned as the accessible alternative to pricier email/newsletter platforms — not the cheapest possible option, but priced to feel like a no-brainer for solo creators and small teams. They're clearly chasing the wave of writers leaving Substack or outgrowing basic ESPs, not enterprise marketing departments. Mailchimp: Mailchimp sits mid-to-premium in the email marketing space — pricier than scrappier tools like MailerLite or Moosend at comparable list sizes, banking on brand recognition and its all-in-one marketing suite to justify the premium. It's chasing SMBs who want one platform for email, CRM-lite features, and basic automation rather than stitching together point solutions.
Still deciding? See the best Beehiiv alternatives or the best Mailchimp alternatives, ranked with verified pricing.
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