Bento vs Campaign Monitor Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bento | Campaign Monitor | |
|---|---|---|
| Starts at | $29/mo | $11/mo |
| Number of plans | 2 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Marketing Platform
- Tanuki AI
- $29/mo up to 5,000 Active Users*
- Tiered pricing starts at $0.01 per Active User*
- Automatic volume discounts for larger lists
- Unlimited marketing sends on paid plans
- Automations included
- Team seats included
- Email marketing
- Marketing automation
- Segmentation
- CRM
- Forms and popups
- Ecommerce integrations
- Custom domains
- Deliverability help included
- Reports
Transactional Email
- First 100 emails free
- $5/mo minimum after that
- Then $0.09 per 1,000 emails after 12,500
- No contact pricing for transactional sends
- Emails API sending
- SMTP relay support
- Delivery and engagement tracking
- Email logs
- Templates
- Webhooks
- Spam API
- Bounce and suppression handling
- Deliverability tools included
Lite
- 5x subscriber emails/month
- Select core features like custom coded templates and unlimited signup forms
- Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
- Option to purchase drag-and-drop website builder
Essentials
Popular- Unlimited email sends
- Priority level support
- All core features included
- Unlimited access to AI-powered email features
- Unlimited automated emails
- Inbox preview
- Option to purchase additional advanced feature access like non-human click filter, engagement segments, countdown timer, and time zone sending
Premier
- Premier level support, including phone support
- Advanced, pre-built engagement segments
- Send time optimization
- Email section locking
- Advanced link tracking
- Template management for teams
- Drag-and-drop website builder included
Enterprise
- Custom annual contract with predictable, consolidated billing
- Dedicated account manager and customer success partner
- Multi-brand and multi-team account management
- Proactive deliverability monitoring and expert optimization
- Quarterly business reviews with strategic insights
- Enterprise-grade security (GDPR, SOC2) with custom DPAs and invoice/PO billing
Bento vs Campaign Monitor FAQ
- Which one is cheaper?
- Campaign Monitor is the cheaper option, starting at $11/mo vs $29/mo for Bento.
- Can I use either one for free?
- Bento has a free plan. Campaign Monitor doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bento: At $29 to start, Bento is undercutting mid-market players like Klaviyo and ActiveCampaign on entry price, clearly targeting bootstrapped or early-growth teams who want to avoid seat-based SaaS bloat. The price-match-via-demo offer signals they know they're competing on value and are willing to negotiate rather than win purely on sticker price. Campaign Monitor: They're mid-market priced — not as cheap as Brevo or Mailchimp's entry tiers, but well below ActiveCampaign or HubSpot at scale. The 90% off first month promo on Essentials signals they're actively competing for switchers and price-sensitive buyers who need a nudge.
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