Bento vs Drip Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Marketing Platform
- Tanuki AI
- $29/mo up to 5,000 Active Users*
- Tiered pricing starts at $0.01 per Active User*
- Automatic volume discounts for larger lists
- Unlimited marketing sends on paid plans
- Automations included
- Team seats included
- Email marketing
- Marketing automation
- Segmentation
- CRM
- Forms and popups
- Ecommerce integrations
- Custom domains
- Deliverability help included
- Reports
Transactional Email
- First 100 emails free
- $5/mo minimum after that
- Then $0.09 per 1,000 emails after 12,500
- No contact pricing for transactional sends
- Emails API sending
- SMTP relay support
- Delivery and engagement tracking
- Email logs
- Templates
- Webhooks
- Spam API
- Bounce and suppression handling
- Deliverability tools included
Drip
- 1-2,500 people
- Unlimited email sends
- Email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
Bento vs Drip FAQ
- Which one is cheaper?
- Bento starts lower at $29/mo, compared to $39/mo for Drip.
- Can I use either one for free?
- Bento has a free plan. Drip doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bento: At $29 to start, Bento is undercutting mid-market players like Klaviyo and ActiveCampaign on entry price, clearly targeting bootstrapped or early-growth teams who want to avoid seat-based SaaS bloat. The price-match-via-demo offer signals they know they're competing on value and are willing to negotiate rather than win purely on sticker price. Drip: At $39/mo for 2,500 contacts, Drip sits mid-market — more expensive than Mailchimp's entry point but positioned as a specialist ecommerce tool rather than a generic ESP. They're going after DTC brands who've outgrown basic email and want deeper Shopify/WooCommerce integration without paying Klaviyo prices.
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