Bento vs Drip Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Bento pricing Drip pricing
Starts at $29/mo $39/mo
Number of plans 2 1
Free plan —
Free trial
Pricing model hybrid usage-based

Price is one row. To weigh the features too, use our feature comparison template →

Marketing Platform

Popular
$29/mo
  • Tanuki AI
  • $29/mo up to 5,000 Active Users*
  • Tiered pricing starts at $0.01 per Active User*
  • Automatic volume discounts for larger lists
  • Unlimited marketing sends on paid plans
  • Automations included
  • Team seats included
  • Email marketing
  • Marketing automation
  • Segmentation
  • CRM
  • Forms and popups
  • Ecommerce integrations
  • Custom domains
  • Deliverability help included
  • Reports

Transactional Email

$0/mo
  • First 100 emails free
  • $5/mo minimum after that
  • Then $0.09 per 1,000 emails after 12,500
  • No contact pricing for transactional sends
  • Emails API sending
  • SMTP relay support
  • Delivery and engagement tracking
  • Email logs
  • Templates
  • Webhooks
  • Spam API
  • Bounce and suppression handling
  • Deliverability tools included

Drip

$39/mo
  • 1-2,500 people
  • Unlimited email sends
  • Drip MCP connection
  • Email support
  • Chat and email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
  • Free migration
  • Personalized onboarding

Bento vs Drip FAQ

Which one is cheaper?
Bento starts lower at $29/mo, compared to $39/mo for Drip.
Can I use either one for free?
Bento has a free plan. Drip doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Bento uses hybrid pricing, while Drip goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Bento: At $29/mo entry, Bento undercuts bigger names like Klaviyo or ActiveCampaign while still targeting the same email-marketing-for-ecommerce crowd. They're positioning as the lean, developer-friendly alternative — cheap enough to try, modular enough to avoid paying for stuff you don't need yet. Drip: At $39/mo entry, Drip sits mid-pack against Klaviyo and Mailchimp — not the budget pick, but not premium either. It's clearly courting ecommerce brands who want automation depth without enterprise pricing, betting that list-based pricing feels fairer than flat tiers as they scale.

Still deciding? See the best Bento alternatives or the best Drip alternatives, ranked with verified pricing.

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