Bento vs Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bento pricing | Loops pricing | |
|---|---|---|
| Starts at | $29/mo | $49/mo |
| Number of plans | 2 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Marketing Platform
Popular- Tanuki AI
- $29/mo up to 5,000 Active Users*
- Tiered pricing starts at $0.01 per Active User*
- Automatic volume discounts for larger lists
- Unlimited marketing sends on paid plans
- Automations included
- Team seats included
- Email marketing
- Marketing automation
- Segmentation
- CRM
- Forms and popups
- Ecommerce integrations
- Custom domains
- Deliverability help included
- Reports
Transactional Email
- First 100 emails free
- $5/mo minimum after that
- Then $0.09 per 1,000 emails after 12,500
- No contact pricing for transactional sends
- Emails API sending
- SMTP relay support
- Delivery and engagement tracking
- Email logs
- Templates
- Webhooks
- Spam API
- Bounce and suppression handling
- Deliverability tools included
Free
- Up to 10 emails per second
- Up to 1,000 contacts*
- 4,000 sends per 30 days*
- Transactional sends included*
- Powered by Loops footer
Growth
Popular- Up to 1,000 emails per second
- Up to 5,000 contacts†
- Unlimited marketing sends
- Unlimited transactional sends
- No Loops branding
Enterprise
- Priority support and migration help
- 1.5 million+ contacts
- Custom marketing volume
- Custom transactional volume
- No Loops branding
Bento vs Loops FAQ
- Which one is cheaper?
- Bento starts lower at $29/mo, compared to $49/mo for Loops.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Bento uses hybrid pricing, while Loops goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Bento: At $29/mo entry, Bento undercuts bigger names like Klaviyo or ActiveCampaign while still targeting the same email-marketing-for-ecommerce crowd. They're positioning as the lean, developer-friendly alternative — cheap enough to try, modular enough to avoid paying for stuff you don't need yet. Loops: Loops lands at the affordable end of the email-for-SaaS category, undercutting the Customer.io and Braze tier while staying in the same price zone as Mailchimp-style contact-based tools. The generous free plan with no trial signals they're going after product-led startups who'd otherwise default to Mailchimp or a DIY Resend setup.
Still deciding? See the best Bento alternatives or the best Loops alternatives, ranked with verified pricing.
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