Bento vs SendPulse Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Bento pricing SendPulse pricing
Starts at $29/mo Custom
Number of plans 2 4
Free plan
Free trial —
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Marketing Platform

Popular
$29/mo
  • Tanuki AI
  • $29/mo up to 5,000 Active Users*
  • Tiered pricing starts at $0.01 per Active User*
  • Automatic volume discounts for larger lists
  • Unlimited marketing sends on paid plans
  • Automations included
  • Team seats included
  • Email marketing
  • Marketing automation
  • Segmentation
  • CRM
  • Forms and popups
  • Ecommerce integrations
  • Custom domains
  • Deliverability help included
  • Reports

Transactional Email

$0/mo
  • First 100 emails free
  • $5/mo minimum after that
  • Then $0.09 per 1,000 emails after 12,500
  • No contact pricing for transactional sends
  • Emails API sending
  • SMTP relay support
  • Delivery and engagement tracking
  • Email logs
  • Templates
  • Webhooks
  • Spam API
  • Bounce and suppression handling
  • Deliverability tools included

Newbies

$0/mo
  • 15,000 emails per month
  • 140+ editable email templates
  • Drag-and-drop email builder
  • Contact import
  • Subscription forms to grow your mailing list
  • Basic features in Automation
  • Open and click-through rate analytics

STANDARD

Custom

PRO

Popular
Custom

ENTERPRISE

Custom

Bento vs SendPulse FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Bento: At $29/mo entry, Bento undercuts bigger names like Klaviyo or ActiveCampaign while still targeting the same email-marketing-for-ecommerce crowd. They're positioning as the lean, developer-friendly alternative — cheap enough to try, modular enough to avoid paying for stuff you don't need yet. SendPulse: SendPulse plays the budget-to-mid-market card against the likes of Mailchimp and ActiveCampaign, leaning on the free plan and multi-channel bundling (email, SMS, chatbots) to look like more bang for the buck. They're chasing small businesses and solo marketers who want one tool instead of stitching together separate platforms.

Still deciding? See the best Bento alternatives or the best SendPulse alternatives, ranked with verified pricing.

Stop checking your competitors manually.

Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.

Try Outmano free »

14-day free trial