Bento vs SendPulse Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Marketing Platform
- Tanuki AI
- $29/mo up to 5,000 Active Users*
- Tiered pricing starts at $0.01 per Active User*
- Automatic volume discounts for larger lists
- Unlimited marketing sends on paid plans
- Automations included
- Team seats included
- Email marketing
- Marketing automation
- Segmentation
- CRM
- Forms and popups
- Ecommerce integrations
- Custom domains
- Deliverability help included
- Reports
Transactional Email
- First 100 emails free
- $5/mo minimum after that
- Then $0.09 per 1,000 emails after 12,500
- No contact pricing for transactional sends
- Emails API sending
- SMTP relay support
- Delivery and engagement tracking
- Email logs
- Templates
- Webhooks
- Spam API
- Bounce and suppression handling
- Deliverability tools included
Free
- 15,000 emails per month
- 140+ editable email templates
- Drag-and-drop email builder
- Contact import
- Subscription forms to grow your mailing list
- Basic features in Automation
- Open and click-through rate analytics
Standard
- Unlimited number of emails
- Static subscriber segmentation
- A/B testing for email subject, content, and sender names
- 3 users per account
- Scheduled sending by date and time
- Advanced features in Automation
- Payment processing in emails
- No SendPulse branding
Pro
Popular- Reengagement emails
- Dynamic subscriber segmentation
- Email address verification
- 10 users per account
- Expert-level features in Automation
- Personalized onboarding with a dedicated coordinator and tailored setup
Enterprise
- Unlimited number of sender email addresses
- Unlimited number of flows in Automation
- Full A/B testing suite
- Unlimited number of users
- Dedicated support
Bento vs SendPulse FAQ
- Which one is cheaper?
- SendPulse is the cheaper option, starting at $9/mo vs $29/mo for Bento.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bento: At $29 to start, Bento is undercutting mid-market players like Klaviyo and ActiveCampaign on entry price, clearly targeting bootstrapped or early-growth teams who want to avoid seat-based SaaS bloat. The price-match-via-demo offer signals they know they're competing on value and are willing to negotiate rather than win purely on sticker price. SendPulse: At these price points for 500 subscribers, SendPulse is firmly in the budget-to-mid tier — competing with Mailchimp's lower rungs and undercutting tools like ActiveCampaign on entry price. They're clearly going after cost-sensitive SMBs and creators who want flexibility without a big upfront commitment.
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