Bento vs Zoho Campaigns Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bento | Zoho Campaigns | |
|---|---|---|
| Starts at | $29/mo | $3/mo |
| Number of plans | 2 | 3 |
| Free plan | ||
| Free trial | ||
| Pricing model | hybrid | usage-based |
Marketing Platform
Popular- Tanuki AI
- $29/mo up to 5,000 Active Users*
- Tiered pricing starts at $0.01 per Active User*
- Automatic volume discounts for larger lists
- Unlimited marketing sends on paid plans
- Automations included
- Team seats included
- Email marketing
- Marketing automation
- Segmentation
- CRM
- Forms and popups
- Ecommerce integrations
- Custom domains
- Deliverability help included
- Reports
Transactional Email
- First 100 emails free
- $5/mo minimum after that
- Then $0.09 per 1,000 emails after 12,500
- No contact pricing for transactional sends
- Emails API sending
- SMTP relay support
- Delivery and engagement tracking
- Email logs
- Templates
- Webhooks
- Spam API
- Bounce and suppression handling
- Deliverability tools included
Forever Free
- Up to 2K contacts
- 6,000 emails/month
- 5 users
- Signup forms
- Limited ready-to-use email templates
- Compliance check
STANDARD
Popular- Unlimited emails
- 10 users
- Basic segmentation
- Access to all ready-to-use email templates
- Basic drag-and-drop workflows
- Email attachments
- SMS marketing (Add-on)
- Dedicated IP (Add-on)
PROFESSIONAL
- Unlimited emails
- 20 users
- Advanced segmentation
- Contact scoring and tags
- Advanced drag-and-drop workflows
- Cart abandonment and purchase follow-ups with workflows
- Pop-up forms
- Dynamic content
- Email polls
- Batch sending
- Recipient time zone sends
- Recipient optimal open time sends
- SMS marketing (Add-on)
- Dedicated IP (Add-on)
Bento vs Zoho Campaigns FAQ
- Which one is cheaper?
- Zoho Campaigns is the cheaper option, starting at $3/mo vs $29/mo for Bento.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Bento uses hybrid pricing, while Zoho Campaigns goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Bento: At $29/mo entry with a free trial and no free plan, Bento sits in the lean mid-market — cheaper than enterprise ESPs like Klaviyo at scale, but not competing on 'free forever' with tools like Mailchimp or MailerLite. They're going after growth-stage teams who want email marketing and transactional email under one roof without paying for two separate vendors. Zoho Campaigns: At $3-4.5/mo for 500 contacts, Zoho Campaigns is aggressively cheap compared to Mailchimp or Constant Contact at similar list sizes — this is a value play aimed at budget-conscious SMBs and Zoho ecosystem users, not enterprises chasing premium deliverability or support.
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