Big Cartel vs Kajabi Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Big Cartel | Kajabi | |
|---|---|---|
| Starts at | $15/mo | Custom |
| Number of plans | 2 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | flat-rate | flat-rate |
Platinum
Popular- Support for custom domains
- Sell physical and digital products
- Print shipping labels and track orders
- Customize your shop design
- Easy-install apps for print-on-demand & more
Diamond
- Recover abandoned carts
- Schedule product drops
- Password-protect products
- Connect to 7,000+ apps with Zapier
- Priority support from humans
Starter
- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Creator Studio
- Kajabi Customer App
- Cohorts Courses
- Video Transcriptions & Translations
- Branded Mobile App
- API
- Custom Code Editor
- Affiliate Programs
- Custom Domain
- Checkout Pages
- Payment Integrations
- 3rd Party Integrations
- Advanced Automations
- Webhooks
- AI Features
- Universal Inbox
- Comment-to-DM
- Remove Kajabi Branding
Basic
- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Creator Studio
- Kajabi Customer App
- Cohorts Courses
- Video Transcriptions & Translations
- Branded Mobile App
- API
- Custom Code Editor
- Affiliate Programs
- Custom Domain
- Checkout Pages
- Payment Integrations
- 3rd Party Integrations
- Advanced Automations
- Webhooks
- AI Features
- Universal Inbox
- Comment-to-DM
- Remove Kajabi Branding
Growth
- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Creator Studio
- Kajabi Customer App
- Cohorts Courses
- Video Transcriptions & Translations
- Branded Mobile App
- API
- Custom Code Editor
- Affiliate Programs
- Custom Domain
- Checkout Pages
- Payment Integrations
- 3rd Party Integrations
- Advanced Automations
- Webhooks
- AI Features
- Universal Inbox
- Comment-to-DM
- Remove Kajabi Branding
Pro
- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Creator Studio
- Kajabi Customer App
- Cohorts Courses
- Video Transcriptions & Translations
- Branded Mobile App
- API
- Custom Code Editor
- Affiliate Programs
- Custom Domain
- Checkout Pages
- Payment Integrations
- 3rd Party Integrations
- Advanced Automations
- Webhooks
- AI Features
- Universal Inbox
- Comment-to-DM
- Remove Kajabi Branding
Big Cartel vs Kajabi FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Big Cartel has a free plan. Kajabi doesn't — though they do offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Big Cartel: This sits firmly in the budget tier compared to Shopify or BigCommerce, clearly targeting indie artists and makers who'd bounce at a $30+ starting price. The '$0 to start' framing on Platinum is a direct play to undercut Shopify's basic plan and capture price-sensitive creators before they ever comparison shop. Kajabi: Kajabi plays the premium all-in-one card against Teachable and Thinkific — they're not trying to win on price, they're selling the 'one platform to replace five tools' story. The 50% spring promo is a tell that they're feeling pressure from cheaper competitors and need to lower the entry barrier without permanently cutting rates.
Still deciding? See the best Big Cartel alternatives or the best Kajabi alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Big Cartel and Kajabi and let you know when something moves.