Big Cartel vs Recharge Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Big Cartel Recharge
Starts at $15/mo $99/mo
Number of plans 2 3
Free plan
Free trial
Pricing model flat-rate hybrid

Platinum

Popular
$15/mo
  • Support for custom domains
  • Sell physical and digital products
  • Print shipping labels and track orders
  • Customize your shop design
  • Easy-install apps for print-on-demand & more

Diamond

$30/mo
  • Recover abandoned carts
  • Schedule product drops
  • Password-protect products
  • Connect to 7,000+ apps with Zapier
  • Priority support from humans

Starter

$99/mo
  • Subscription-first product page widget
  • Intuitive customer portal
  • Upsell & cross-sell tools
  • Smart Cancellation Prevention
  • Failed Payment Recovery
  • Win Back solutions
  • Automated workflows
  • Gifting capabilities
  • Analytics & industry benchmarks

Plus

Popular
$499/mo
  • Hands-on implementation
  • End-to-end migration support
  • Customizable bundles & tiered discounts
  • Concierge SMS*
  • Loyalty – Rewards
  • Loyalty – Referral Program
  • Javascript SDK & Storefront API

Custom

Custom
  • Custom implementations
  • Dedicated priority technical support
  • Review of solution architecture
  • Enterprise business reviews

Big Cartel vs Recharge FAQ

Which one is cheaper?
Big Cartel starts lower at $15/mo, compared to $99/mo for Recharge.
Can I use either one for free?
Big Cartel has a free plan. Recharge doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Big Cartel uses flat-rate pricing, while Recharge goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Big Cartel: This is budget territory compared to Shopify or BigCommerce — Big Cartel is explicitly courting indie artists and small-batch makers who'd bounce off a $39+/mo Shopify plan. They're not trying to win enterprise or even serious mid-size retail; they're the low-commitment option for someone testing if their craft can be a business.

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