Big Cartel vs Thinkific Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Big Cartel | Thinkific | |
|---|---|---|
| Starts at | $15/mo | $54/mo |
| Number of plans | 2 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | flat-rate | flat-rate |
Platinum
Popular- Support for custom domains
- Sell physical and digital products
- Print shipping labels and track orders
- Customize your shop design
- Easy-install apps for print-on-demand & more
Diamond
- Recover abandoned carts
- Schedule product drops
- Password-protect products
- Connect to 7,000+ apps with Zapier
- Priority support from humans
Basic
- Unlimited courses
- 1 community
- Sell digital products
- eCommerce essentials
- Abandoned-cart emails
- Sales and student dashboards
- Custom domain
Start
Popular- Live cohorts and coaching
- Completion certificates
- Assignments and quizzes
- Bundles, upsells, and payment plans
- Memberships and subscriptions
- HTML and CSS editor
Grow
- Removes Thinkific branding
- 3 communities
- Group orders and B2B sales
- Invoicing
- Phone and priority chat support
- API access and webhooks
- Student engagement reports
Thinkific Plus
- Dedicated end-to-end support
- AI teaching assistant
- Single sign-on (SSO)
- Learning paths and SCORM
- CRM Integrations
- Generous user capacity
- Custom roles and additional administrators
- Custom analytics dashboards
- Branded mobile app
Big Cartel vs Thinkific FAQ
- Which one is cheaper?
- Big Cartel starts lower at $15/mo, compared to $54/mo for Thinkific.
- Can I use either one for free?
- Big Cartel has a free plan. Thinkific doesn't — though they do offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Big Cartel: This is budget territory compared to Shopify or BigCommerce — Big Cartel is explicitly courting indie artists and small-batch makers who'd bounce off a $39+/mo Shopify plan. They're not trying to win enterprise or even serious mid-size retail; they're the low-commitment option for someone testing if their craft can be a business. Thinkific: Thinkific sits mid-to-premium in the course-platform space — pricier than Teachable's entry point but cheaper than enterprise LMS players. They're courting serious course creators and small education businesses who've outgrown DIY tools but aren't ready for a full corporate LMS spend.
Still deciding? See the best Big Cartel alternatives or the best Thinkific alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Big Cartel and Thinkific and let you know when something moves. See how competitor pricing monitoring works.