Big Cartel vs Toast Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Big Cartel | Toast | |
|---|---|---|
| Starts at | $15/mo | $69/mo |
| Number of plans | 2 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | flat-rate | hybrid |
Platinum
Popular- Support for custom domains
- Sell physical and digital products
- Print shipping labels and track orders
- Customize your shop design
- Easy-install apps for print-on-demand & more
Diamond
- Recover abandoned carts
- Schedule product drops
- Password-protect products
- Connect to 7,000+ apps with Zapier
- Priority support from humans
Starter Kit
- Cloud-based point of sale
- Hardware configuration incl. 1 terminal
- Additional add-ons available
Point of Sale
- Cloud-based point of sale
- Custom hardware configuration
- Additional add-ons available
Build Your Own
- Perpetual inventory management
- Easy integrated payroll and tips manager
- Automated inventory
- Employee benefits
- Employee scheduling
- Guest marketing, loyalty and gift cards
- Pair with hardware setup of your choosing
Big Cartel vs Toast FAQ
- Which one is cheaper?
- Big Cartel starts lower at $15/mo, compared to $69/mo for Toast.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Big Cartel uses flat-rate pricing, while Toast goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Big Cartel: This is budget territory compared to Shopify or BigCommerce — Big Cartel is explicitly courting indie artists and small-batch makers who'd bounce off a $39+/mo Shopify plan. They're not trying to win enterprise or even serious mid-size retail; they're the low-commitment option for someone testing if their craft can be a business. Toast: Toast sits mid-market against Square and Clover — not the cheapest entry point, but it undercuts on software price while making margin on payments and hardware, a classic razor-and-blades play. They're chasing full-service restaurants that outgrow generic POS tools and need food-service-specific features like table management and kitchen display integration.
Still deciding? See the best Big Cartel alternatives or the best Toast alternatives, ranked with verified pricing.
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