Big Cartel vs Yotpo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Big Cartel | Yotpo | |
|---|---|---|
| Starts at | $15/mo | $89/mo |
| Number of plans | 2 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | flat-rate | hybrid |
Platinum
Popular- Support for custom domains
- Sell physical and digital products
- Print shipping labels and track orders
- Customize your shop design
- Easy-install apps for print-on-demand & more
Diamond
- Recover abandoned carts
- Schedule product drops
- Password-protect products
- Connect to 7,000+ apps with Zapier
- Priority support from humans
Starter
- Up to 500 orders per month
- Beautiful on-site display
- Powerful tools to collect and share content
- Support Center Tutorials
Pro
Popular- Up to 500 orders per month
- Seller ratings so shoppers trust your site
- AI-driven display features that convert
- 24/7 Live Chat & Email Support
Premium
- AI tools so shoppers write better reviews
- Robust insights and performance metrics
- Dedicated optimization strategist
Enterprise
- Expedited time to market
- Scale across markets and brands
- Project management and scoping
- Dedicated security and compliance
- Enterprise Customer Success Manager
- Priority access to Professional Services
Big Cartel vs Yotpo FAQ
- Which one is cheaper?
- Big Cartel starts lower at $15/mo, compared to $89/mo for Yotpo.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Big Cartel uses flat-rate pricing, while Yotpo goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Big Cartel: This is budget territory compared to Shopify or BigCommerce — Big Cartel is explicitly courting indie artists and small-batch makers who'd bounce off a $39+/mo Shopify plan. They're not trying to win enterprise or even serious mid-size retail; they're the low-commitment option for someone testing if their craft can be a business. Yotpo: Yotpo sits mid-to-premium in the reviews/loyalty/UGC space — pricier upfront than bare-bones review widgets, but it's positioning itself as the all-in-one retention platform for growing Shopify/BigCommerce brands rather than chasing bargain shoppers. The volume-based scaling also signals they're optimizing for high-growth merchants, not hobbyists.
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