BigCommerce vs ClickFunnels Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

BigCommerce ClickFunnels
Starts at $29/mo $97/mo
Number of plans 4 4
Free plan
Free trial
Pricing model hybrid flat-rate

Core

$29/mo
  • Up to $30K TTM GMV; plan auto-upgrades to Growth
  • Zero fees with Embedded Payment Providers*
  • 24/7 chat & email support*

Growth

$79/mo
  • Up to $100K TTM GMV; plan auto-upgrades to Scale
  • Zero fees with Embedded Payment Providers*
  • 24/7 live phone & chat support

Scale

Popular
$299/mo
  • $33,333/month GMV; (0.9% on GMV above cap)
  • Zero fees with Embedded Payment Providers*
  • 24/7 live phone & chat support

Performance

Custom
  • Custom payment terms that fit your volume
  • Dedicated Customer Success Manager
  • 24/7 live phone & chat support

Launch

$97/mo
  • Unlimited Funnels
  • 1 Workspace (Sub-Account)
  • 2 Team Members
  • 10K Contacts
  • 50K Emails/Mo
  • 3 Courses
  • 5 Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 1M Words
  • Standard Support

Scale

Popular
$197/mo
  • Unlimited Funnels
  • 5 Workspaces (Sub-Accounts)
  • 5 Team Members
  • 75K Contacts
  • 300K Emails/Mo
  • 6 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 2M Words
  • Priority + Live Chat Support
  • Custom Code Editor
  • Webhooks/Full API Access

Optimize

$297/mo
  • Unlimited Funnels
  • 10 Workspaces (Sub-Accounts)
  • 10 Team Members
  • 150K Contacts
  • 750K Emails/Mo
  • 10 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 5M Words
  • Priority + Live Chat Support
  • Custom Code Editor
  • Webhooks/Full API Access

Dominate

$499/mo
  • Unlimited Funnels
  • 20 Workspaces (Sub-Accounts)
  • 20 Team Members
  • 400k Contacts
  • 1.2M Emails/Mo
  • 20 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 10M Words
  • VIP Support
  • Custom Code Editor
  • Webhooks/Full API Access
  • 3H Private Onboarding

BigCommerce vs ClickFunnels FAQ

Which one is cheaper?
BigCommerce starts lower at $29/mo, compared to $97/mo for ClickFunnels.
Can I use either one for free?
Neither has a free plan. But BigCommerce and ClickFunnels offer a free trial.
How do they charge?
Different approach here. BigCommerce uses hybrid pricing, while ClickFunnels goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. BigCommerce: Sitting comfortably mid-market against Shopify and Wix — pricier at entry than Shopify Basic but cheaper than Shopify Plus, and clearly gunning for growing merchants who've outgrown starter platforms but aren't ready for a six-figure enterprise contract. The custom Performance tier is their bid to compete directly with Shopify Plus and Salesforce Commerce Cloud for high-GMV brands. ClickFunnels: ClickFunnels sits mid-to-premium in the funnel-builder space — pricier than basic landing page tools but cheaper than full marketing suites once you factor in what it replaces (email, courses, affiliate tracking). They're not competing on price; they're betting that consolidating multiple tools into one flat fee beats stitching together cheaper point solutions.

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