BigCommerce vs Gelato Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Gelato has a free plan. BigCommerce doesn't — though they do offer a free trial.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. BigCommerce: Sitting comfortably mid-market against Shopify and Wix — pricier at entry than Shopify Basic but cheaper than Shopify Plus, and clearly gunning for growing merchants who've outgrown starter platforms but aren't ready for a six-figure enterprise contract. The custom Performance tier is their bid to compete directly with Shopify Plus and Salesforce Commerce Cloud for high-GMV brands. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise.

Still deciding? See the best BigCommerce alternatives or the best Gelato alternatives, ranked with verified pricing.