BigCommerce vs Gelato Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| BigCommerce | Gelato | |
|---|---|---|
| Starts at | $39/mo | Custom |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Core
- Mobile responsive website
- BigCommerce mobile app
- Single-page checkout
- Apple Pay, Google Pay, and Amazon Pay
- Products, file storage, and bandwidth
- Staff accounts
- Coupons, discounts, and gift cards
- Multi-currency
- Real-time shipping quotes
- Professional reporting tools
- Built-in blog
- Product ratings and reviews
- Free sitewide HTTPS and dedicated SSL
- Online storefront
- Point of sale
- Amazon / eBay / Walmart
- Google / Meta / TikTok / Microsoft / Pinterest (Feedonomics Surface)
- 24/7 tech support — chat & email
Growth
- Mobile responsive website
- BigCommerce mobile app
- Single-page checkout
- Apple Pay, Google Pay, and Amazon Pay
- Products, file storage, and bandwidth
- Staff accounts
- Coupons, discounts, and gift cards
- Multi-currency
- Real-time shipping quotes
- Professional reporting tools
- Built-in blog
- Product ratings and reviews
- Free sitewide HTTPS and dedicated SSL
- ShipperHQ shipping rules engine
- Customer groups and segmentation
- Abandoned cart saver
- Persistent cart
- Stored credit cards
- Online storefront
- Point of sale
- Amazon / eBay / Walmart
- Google / Meta / TikTok / Microsoft / Pinterest (Feedonomics Surface)
- 24/7 tech support — chat & email
- 24/7 phone support (included)
Scale
Popular- Mobile responsive website
- BigCommerce mobile app
- Single-page checkout
- Apple Pay, Google Pay, and Amazon Pay
- Products, file storage, and bandwidth
- Staff accounts
- Coupons, discounts, and gift cards
- Multi-currency
- Real-time shipping quotes
- Professional reporting tools
- Built-in blog
- Product ratings and reviews
- Free sitewide HTTPS and dedicated SSL
- ShipperHQ shipping rules engine
- Customer groups and segmentation
- Abandoned cart saver
- Persistent cart
- Stored credit cards
- Google customer reviews
- Product filtering
- Custom product filtering
- Online storefront
- Point of sale
- Amazon / eBay / Walmart
- Google / Meta / TikTok / Microsoft / Pinterest (Feedonomics Surface)
- 24/7 tech support — chat & email
- 24/7 phone support (included)
Performance
- Mobile responsive website
- BigCommerce mobile app
- Single-page checkout
- Apple Pay, Google Pay, and Amazon Pay
- Products, file storage, and bandwidth
- Staff accounts
- Coupons, discounts, and gift cards
- Multi-currency
- Real-time shipping quotes
- Professional reporting tools
- Built-in blog
- Product ratings and reviews
- Free sitewide HTTPS and dedicated SSL
- ShipperHQ shipping rules engine
- Customer groups and segmentation
- Abandoned cart saver
- Persistent cart
- Stored credit cards
- Google customer reviews
- Product filtering
- Custom product filtering
- Price Lists
- Advanced promotions management
- Online storefront
- Point of sale
- Amazon / eBay / Walmart
- Google / Meta / TikTok / Microsoft / Pinterest (Feedonomics Surface)
- 24/7 tech support — chat & email
- 24/7 phone support (included)
- Express routing & priority support
- Customer Success Manager
- API support
Free
- No upfront fees
- No minimum orders
- Payment and currency options
- Multi-currency wallet
- Local taxes and VAT handling
Gelato+
- Personalization Studio
- AI tools
- Up to 33% off products year-round
- 20% off premium apparel brands
- Free shipping on premium apparel orders
Gelato Platinum
- Personalized pricing
- Price matching
- Free samples
BigCommerce vs Gelato FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Gelato has a free plan. BigCommerce doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. BigCommerce: Positioned as the premium enterprise alternative to Shopify, with that $399 Scale tier sitting well above most mid-market competitors. They're clearly going after serious merchants who've outgrown basic platforms and need robust B2B features. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise.
Keep tabs on both.
We'll monitor pricing changes for BigCommerce and Gelato and let you know when something moves.