Bitly vs Postscript Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bitly | Postscript | |
|---|---|---|
| Starts at | $10/mo | $100/mo |
| Number of plans | 5 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | flat-rate | usage-based |
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.9% SLA uptime
- SSO logins
Starter
- Campaigns and automations, and unlimited segments
- Dedicated toll-free number
- Subscriber acquisition tools, with 2 opt-in Keywords
- Branded short link subdomain
Growth
- Unlimited opt-in Keywords
- Live chat and email support
Professional
Popular- Enhanced Analytics
- Priority live chat/email support
- API access for custom integrations
- "Powered by Postscript" removed from opt-in
Enterprise
- Onboarding Launch Specialist
- Send personalized messages with custom product recommendations
- Priority live chat support
- Data Warehouse Push
Bitly vs Postscript FAQ
- Which one is cheaper?
- Bitly starts lower at $10/mo, compared to $100/mo for Postscript.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Bitly uses flat-rate pricing, while Postscript goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Bitly: Bitly is the category default — they're not the cheapest (Rebrandly and others undercut them) but they're trading on brand recognition and trust. The $300 Premium tier positions them as a mid-market play, sitting below enterprise link management platforms but above scrappy alternatives, targeting marketing teams who want reliability over novelty. Postscript: Postscript sits in the mid-to-premium range of the SMS marketing space, competitive with Attentive and Klaviyo SMS, and it's clearly chasing DTC/Shopify brands that are already sending enough volume to care about per-message economics. It's not trying to win the hobbyist or ultra-low-volume crowd — the $49 minimum on the 'free' tier filters those out fast.
Keep tabs on both.
We'll monitor pricing changes for Bitly and Postscript and let you know when something moves.