Bitly vs Rebrandly Pricing (2026)

Which one is cheaper?

Bitly starts lower at $10/mo, compared to $14/mo for Rebrandly.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Bitly: Bitly sits in the middle-to-premium zone for link management — cheap enough to poach solo users from spreadsheet hacks, but the $300 Premium tier and custom Enterprise pricing show they're chasing marketing teams and enterprises who'll pay for brand control and analytics, not just bargain hunters. They're not competing on price against bare-bones URL shorteners; they're competing on trust and data. Rebrandly: Rebrandly sits in the low-to-mid range compared to link management tools like Bitly, especially with a real free plan and a sub-$15 entry tier — that's a deliberate play to undercut Bitly on price while still looking credible to small teams. The Enterprise custom pricing signals they're chasing bigger fish too, but the bulk of their positioning is clearly 'affordable but professional,' not premium.

Still deciding? See the best Bitly alternatives or the best Rebrandly alternatives, ranked with verified pricing.