Bitly vs Short.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.9% SLA uptime
- SSO logins
Free
- Users: 1
- Custom domains: 5
- Branded links total: 1,000
- Link automation: 1,000
- Tracked clicks: 50,000/mo
- Storage: 10 MB
- AI usage: $1/mo
Hobby
- Country targeting
- Referrer hiding
- Custom domains: 7
- Branded links total: 2,500
- Link automation: 2,500
- Tracked clicks: 100,000/mo
- Storage: 100 MB
- AI usage: $3/mo
Pro
- Password protection
- Link expiration
- Link cloaking
- Click limit expiration
- Custom domains: 10
- Branded links total: unlimited
- Link automation: 10,000/year
- Tracked clicks: unlimited
- Storage: 1 GB
- AI usage: $14/mo
Team
Popular- City/region targeting
- Mobile deep links
- End-to-end encryption
- 99.9% uptime SLA
- Users: unlimited
- Custom domains: 50
- Link automation: 100,000/year
- Storage: 10 GB
- AI usage: $35/mo
Enterprise
- Multiple teams
- Single sign-on (SSO)
- Raw data export to S3
- Dedicated IP
- Custom domains: unlimited
- Link automation: unlimited
- Storage: 200 GB
- AI usage: $100/mo
Bitly vs Short.io FAQ
- Which one is cheaper?
- Short.io is the cheaper option, starting at $5/mo vs $10/mo for Bitly.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bitly: Bitly is the category default — they're not the cheapest (Rebrandly and others undercut them) but they're trading on brand recognition and trust. The $300 Premium tier positions them as a mid-market play, sitting below enterprise link management platforms but above scrappy alternatives, targeting marketing teams who want reliability over novelty. Short.io: Short.io is priced below Bitly's mid-market plans and positions itself as the value-forward option for teams that want branded short links without enterprise sticker shock. They're going after the SMB and startup segment that finds Bitly overpriced and Rebrandly too feature-heavy.
Keep tabs on both.
We'll monitor pricing changes for Bitly and Short.io and let you know when something moves.