Bitly vs Testimonial.to Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bitly | Testimonial.to | |
|---|---|---|
| Starts at | $10/mo | $25/mo |
| Number of plans | 5 | 5 |
| Free plan | ||
| Free trial | — | |
| Pricing model | flat-rate | flat-rate |
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.9% SLA uptime
- SSO logins
Free
- Unlimited 𝕏 and LinkedIn imports
- 2 video and 10 text testimonials (total)
- Public testimonial page
- Wall of Love widgets
- White-label widgets
Starter
- Unlimited text testimonials
- 2 video testimonials (total)
- Social & review imports
- White-label widgets
- Custom domain
Ultimate
Popular- Unlimited video testimonials
- Unlimited text testimonials
- Brand Monitor - 2,000 mentions
- 1,000 automated invitations
- eGift cards integration
- Google rich snippets
- REST API & webhooks
- Zapier integrations etc
- Invite team members
- Priority support
Ultimate +
- Case study collection
- NPS surveys with auto-routing
- AI testimonial video editor
- Brand Monitor - 5,000 mentions
- 3,000 automated invitations
- Unlimited team members
- Front-of-the-queue support
Enterprise
- Custom usage limits
- Single sign-on (SSO)
- PO / invoices
- Dedicated success manager
Bitly vs Testimonial.to FAQ
- Which one is cheaper?
- Bitly starts lower at $10/mo, compared to $25/mo for Testimonial.to.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bitly: Bitly is the category default — they're not the cheapest (Rebrandly and others undercut them) but they're trading on brand recognition and trust. The $300 Premium tier positions them as a mid-market play, sitting below enterprise link management platforms but above scrappy alternatives, targeting marketing teams who want reliability over novelty. Testimonial.to: At $25–$95/mo, they're positioned as an accessible mid-market tool — not the cheapest thing out there, but far from enterprise-tier pricing. They're clearly going after bootstrapped SaaS founders and lean marketing teams who want a polished testimonial workflow without paying for a full-blown social proof platform.
Keep tabs on both.
We'll monitor pricing changes for Bitly and Testimonial.to and let you know when something moves.