Botpress vs Plain Pricing (2026)

Which one is cheaper?

Plain is the cheaper option, starting at $35/mo vs $150/mo for Botpress.

Can I use either one for free?

Botpress has a free plan. Plain doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Botpress uses usage-based pricing, while Plain goes with per-seat. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Botpress: At $150-750/mo, Botpress sits mid-to-premium in the conversational AI space, priced well above bare-bones chatbot builders but below heavyweight enterprise platforms with dedicated CSMs. The lack of a free trial and hidden non-annual pricing suggests they're optimizing for committed buyers who've already done their homework, not casual shoppers comparing options. Plain: Foundation undercuts most support-tooling competitors at $35/seat, positioning Plain as the affordable modern alternative for startups and small teams. But Horizon's $299/seat price point pushes them into premium territory fast, so they're really playing a barbell strategy — cheap to get in the door, expensive once you need real firepower.

Still deciding? See the best Botpress alternatives or the best Plain alternatives, ranked with verified pricing.