Brand24 vs Hootsuite Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Priority support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
Brand24 vs Hootsuite FAQ
- Which one is cheaper?
- Hootsuite is the cheaper option, starting at $99/mo vs $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Brand24 and Hootsuite offer a free trial.
- How do they charge?
- Different approach here. Brand24 uses hybrid pricing, while Hootsuite goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Brand24: This is a premium-tier social listening tool — $249/mo as the entry price is well above tools like Mention or Awario, putting Brand24 in competition with heavier-duty platforms like Brandwatch or Sprinklr rather than budget monitoring apps. They're clearly chasing agencies and mid-market teams who need depth, not solopreneurs comparison-shopping on price. Hootsuite: Hootsuite sits at the premium end of the SMB-to-mid-market social management space — $99/mo to start is steep compared to Buffer or Later, and they know it. They're not chasing budget buyers; they're positioning against Sprout Social (which is even pricier) and trying to own the 'serious but not enterprise-only' segment.
Keep tabs on both.
We'll monitor pricing changes for Brand24 and Hootsuite and let you know when something moves.