Brand24 vs Later Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Priority support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Starter
- Instagram, Facebook, & TikTok Best Time to Post
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
- Link in Bio
- Basic customer support
Growth
Popular- Multi-profile Best Times to Post
- Smart Scheduling with Future Trends
- Internal & External collaboration and approvals
- Social inbox
- Schedule up to 180 posts per profile
- AI content tools (50 AI credits /month)
- Platform analytics (up to 1 year)
- UGC collection
- Custom roles and permissions
Scale
- Custom analytics
- Competitive benchmarking
- Future industry insights
- Brand Health
- Brand Mentions
- Unlimited posts
- AI content tools (100 AI credits /month)
- Platform analytics (up to 2 years)
- Priority support
Brand24 vs Later FAQ
- Which one is cheaper?
- Later is the cheaper option, starting at $18/mo vs $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Brand24 and Later offer a free trial.
- How do they charge?
- Different approach here. Brand24 uses hybrid pricing, while Later goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Brand24: This is a premium-tier social listening tool — $249/mo as the entry price is well above tools like Mention or Awario, putting Brand24 in competition with heavier-duty platforms like Brandwatch or Sprinklr rather than budget monitoring apps. They're clearly chasing agencies and mid-market teams who need depth, not solopreneurs comparison-shopping on price. Later: Later sits in the mid-market of social scheduling tools — not as cheap as Buffer's entry points, not as expensive as Sprout Social's enterprise tiers. They're going after SMBs and boutique agencies who want a polished, Instagram-native tool and are willing to pay a modest premium over bare-bones schedulers.
Keep tabs on both.
We'll monitor pricing changes for Brand24 and Later and let you know when something moves.