Brand24 vs Loomly Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

Loomly is the cheaper option, starting at $65/mo vs $249/mo for Brand24.

Can I use either one for free?

Neither has a free plan. But Brand24 and Loomly offer a free trial.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar. Loomly: At $65/mo entry and $332/mo for the mid-tier, Loomly sits in the mid-to-premium range compared to scrappier tools like Buffer, positioning itself closer to Sprout Social's territory but still undercutting it. They're chasing agencies and growing marketing teams who need real collaboration and approval features, not just solo creators posting on a budget.

Still deciding? See the best Brand24 alternatives or the best Loomly alternatives, ranked with verified pricing.