Brand24 vs Loomly Pricing (2026)

Which one is cheaper?

Loomly is the cheaper option, starting at $65/mo vs $249/mo for Brand24.

Can I use either one for free?

Neither has a free plan. But Brand24 and Loomly offer a free trial.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Brand24: At $249-$1499/mo, Brand24 sits firmly in the premium tier of social listening tools — well above lightweight mention trackers but positioned to compete with heavyweight platforms like Brandwatch or Sprinklr at a fraction of their cost. They're clearly courting mid-market and agency budgets rather than bootstrapped startups. Loomly: Loomly sits mid-to-premium in the social media management space — pricier than bare-bones scheduling tools but cheaper than full enterprise suites like Sprout Social. They're clearly chasing agencies and mid-market teams who want polish and collaboration features without paying enterprise-level rates, while dangling a custom tier to not lose the bigger fish.

Still deciding? See the best Brand24 alternatives or the best Loomly alternatives, ranked with verified pricing.