Brand24 vs Zoho Social Pricing (2026)

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Which one is cheaper?

Zoho Social is the cheaper option, starting at $10/mo vs $249/mo for Brand24.

Can I use either one for free?

Zoho Social has a free plan. Brand24 doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Brand24 uses hybrid pricing, while Zoho Social goes with flat-rate. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar. Zoho Social: Zoho Social undercuts most established social media management tools like Sprout Social or Hootsuite at the low end, making it the budget-friendly pick for SMBs who want core scheduling and monitoring without enterprise pricing. But the Agency tiers at $230-330/mo show they're also chasing agency budgets, competing more directly with pricier platforms once you're managing multiple client accounts.

Still deciding? See the best Brand24 alternatives or the best Zoho Social alternatives, ranked with verified pricing.