Brand24 vs Zoho Social Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Brand24 Zoho Social
Starts at Custom $10/mo
Number of plans 0 6
Free plan
Free trial
Pricing model N/A flat-rate

FREE

$0/mo
  • 1 Brand (6 Channels)
  • 1 Team Member
  • Channels
  • 24/5 email support
  • 5 AI credits
  • zShare Browser Extension

STANDARD

$10/mo
  • 1 Brand (11 Channels)
  • 1 Team Member
  • Channels
  • 24/5 email support
  • 40 AI credits
  • Centralized dashboard
  • Recent posts
  • Multi-channel publishing
  • Content scheduling
  • Publishing calendar
  • Published/Scheduled posts
  • zurl link shortner
  • Activity log
  • User tagging
  • Summary Reports
  • Drafts
  • Image Editor
  • Add audio
  • Media Optimization

PROFESSIONAL

$30/mo
  • 1 Brand (11 Channels)
  • 1 Team Member
  • Channels
  • 24/5 email support
  • 40 AI credits
  • Livestream
  • Notifications
  • CustomQ
  • Repeat posting
  • Bulk scheduling
  • Popular posts
  • Post insights
  • Bit.ly link shortner
  • Media library
  • Scheduling reposts
  • RSS feeds
  • Cloudpicker
  • Messages
  • Pause/Resume content
  • Mute & Block accounts
  • Connections
  • Monitoring dashboard
  • Custom video thumbnail
  • Instagram first comment

PREMIUM

Popular
$40/mo
  • 1 Brand (13 Channels)
  • 3 Team Members
  • Channels
  • 24/5 email support
  • 80 AI credits
  • SmartQ
  • Inbox
  • Content approvals & workflow
  • Exporting posts
  • Discussing posts
  • Collaborate
  • Team Member audio/video & chat
  • Reports dashboard
  • Custom reports
  • Share reports
  • Manage custom roles
  • Content targeting
  • UTM parameters
  • Zoho CRM integration
  • Zoho Desk integration
  • CRM leads & contacts
  • Lead generation

Agency

$230/mo
  • 10 Brands (130 Channels)
  • 5 Team Members
  • 24/5 email support
  • 80 AI credits
  • Client invite
  • Portal customization
  • Scheduling/emailing reports
  • Agency-branded reports
  • Custom view for clients
  • Free login for clients

Agency Plus

$330/mo
  • 20 Brands (260 Channels)
  • 5 Team Members
  • 24/5 email support
  • 80 AI credits
  • +10 more Brands (130 social channels)

Brand24 vs Zoho Social FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Zoho Social has a free plan. Brand24 doesn't — you'll need to pay from day one.
How do they charge?
Check each product's pricing page for the latest details on how billing works.
Which one is a better deal?
Depends on what you need. Zoho Social: At $10–$40/mo for SMB tiers, Zoho Social is firmly in the budget-to-mid-market lane, undercutting tools like Sprout Social and Hootsuite significantly. They're going after cost-conscious teams and agencies who want capable tooling without enterprise pricing — classic Zoho playbook.

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