Brevo vs Drip Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Brevo Drip
Starts at $9/mo $39/mo
Number of plans 4 1
Free plan
Free trial
Pricing model usage-based usage-based

Starter

$9/mo
  • From 5,000 emails per month
  • Email & SMS
  • Drag & Drop email editor
  • Email templates
  • AI content generator
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support

Standard

Popular
$18/mo
  • Marketing automation
  • A/B testing
  • Advanced email reporting
  • AI send time optimization
  • Web & event tracking
  • Landing pages
  • No Brevo logo

Professional

$499/mo
  • From 150,000 emails per month
  • Additional marketing channels
  • Multi-user access
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support
  • Deliverability Specialist support

Enterprise

Custom
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support

Drip

$39/mo
  • 1-2,500 people
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
  • Free migration
  • Personalized onboarding

Brevo vs Drip FAQ

Which one is cheaper?
Brevo starts lower at $9/mo, compared to $39/mo for Drip.
Can I use either one for free?
Brevo has a free plan. Drip doesn't — though they do offer a free trial.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Brevo: Brevo is clearly gunning for the budget end of the email marketing market, undercutting Mailchimp and Klaviyo on entry-level pricing while using the contact-agnostic model as a hook for list-heavy businesses. They're the scrappy alternative for cost-conscious SMBs who've sticker-shocked on competitors' contact-based tiers. Drip: At $39/mo for 2,500 contacts, Drip sits mid-market — more expensive than Mailchimp's entry point but positioned as a specialist ecommerce tool rather than a generic ESP. They're going after DTC brands who've outgrown basic email and want deeper Shopify/WooCommerce integration without paying Klaviyo prices.

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