Brevo vs Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Brevo pricing | Loops pricing | |
|---|---|---|
| Starts at | $9/mo | $49/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- From 5,000 emails per month
- Email & SMS
- Drag & Drop email editor
- Email templates
- AI content generator
- Advanced segmentation
- Forms
- Basic reporting & analytics
- Email support
Standard
Popular- Marketing automation
- A/B testing
- Advanced email reporting
- AI send time optimization
- Web & event tracking
- Landing pages
- No Brevo logo
Professional
- From 150,000 emails per month
- Additional marketing channels
- Multi-user access
- Contact scoring
- Advanced ecommerce features
- AI segmentation
- AI Data Analyst
- Phone support
- Deliverability Specialist support
Enterprise
- Multi-account management
- Custom objects
- Brevo Mobile Wallet
- Custom loyalty engine
- Custom data integrations
- Dedicated IP
- SSO & SAML
- Tailored onboarding
- CSM support
Free
- Up to 10 emails per second
- Up to 1,000 contacts*
- 4,000 sends per 30 days*
- Transactional sends included*
- Powered by Loops footer
Growth
Popular- Up to 1,000 emails per second
- Up to 5,000 contacts†
- Unlimited marketing sends
- Unlimited transactional sends
- No Loops branding
Enterprise
- Priority support and migration help
- 1.5 million+ contacts
- Custom marketing volume
- Custom transactional volume
- No Loops branding
Brevo vs Loops FAQ
- Which one is cheaper?
- Brevo starts lower at $9/mo, compared to $49/mo for Loops.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Brevo uses hybrid pricing, while Loops goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Brevo: Brevo undercuts Mailchimp and HubSpot hard at the entry level — $9-18/mo is aggressively cheap for a tool that includes SMS and CRM features most competitors gate higher. But that Professional cliff to $499 shows they're not trying to be the budget option all the way up; they're using cheap entry pricing to land small businesses, then charging premium once you need real team functionality. Loops: Loops lands at the affordable end of the email-for-SaaS category, undercutting the Customer.io and Braze tier while staying in the same price zone as Mailchimp-style contact-based tools. The generous free plan with no trial signals they're going after product-led startups who'd otherwise default to Mailchimp or a DIY Resend setup.
Still deciding? See the best Brevo alternatives or the best Loops alternatives, ranked with verified pricing.
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