Buffer vs Awario Pricing (2026)

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Which one is cheaper?

Buffer starts lower at $5/mo, compared to $49/mo for Awario.

Can I use either one for free?

Buffer has a free plan. Awario doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Buffer uses per-seat pricing, while Awario goes with flat-rate. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Buffer: At $5-10 per channel per month, Buffer undercuts Hootsuite and Sprout Social by a wide margin, positioning itself as the budget-friendly entry point for social media management. They're clearly chasing solopreneurs and small businesses who got quoted enterprise prices elsewhere and bounced. Awario: Awario sits in the mid-market lane — pricier than bare-bones mention trackers but way cheaper than enterprise suites like Brandwatch or Sprinklr. It's clearly courting small-to-mid marketing teams who want social listening depth without paying enterprise-software prices.

Still deciding? See the best Buffer alternatives or the best Awario alternatives, ranked with verified pricing.