Buffer vs Brand24 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Buffer | Brand24 | |
|---|---|---|
| Starts at | $5/mo | $249/mo |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 10 scheduled posts per channel - refill anytime
- 100 ideas
- 1 user account
- AI Assistant
- Insights
- API access
- Community inbox
- World-class customer support
Essentials
Popular- Unlimited scheduled posts per channel
- Unlimited ideas
- 1 user account
- AI Assistant
- Advanced analytics
- API access
- Community inbox
- Hashtag manager
- First comment scheduling
- World-class customer support
- Channel groups
- Custom video covers
- Performance overview
- Custom analytics
- Reports
- Custom UTM parameters
- Notes
Team
- Unlimited scheduled posts per channel
- Unlimited ideas
- Unlimited team members
- AI Assistant
- Advanced analytics
- API access
- Community inbox
- Hashtag manager
- First comment scheduling
- Access levels
- Content approval workflows
- World-class customer support
- Channel groups
- Custom video covers
- Performance overview
- Custom analytics
- Reports
- Custom UTM parameters
- Branded reports
- Notes
- Approval workflows
- Custom access and permissions
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Buffer vs Brand24 FAQ
- Which one is cheaper?
- Buffer starts lower at $5/mo, compared to $249/mo for Brand24.
- Can I use either one for free?
- Buffer has a free plan. Brand24 doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Buffer uses per-seat pricing, while Brand24 goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Buffer: At $5-10 per channel per month, Buffer undercuts Hootsuite and Sprout Social by a wide margin, positioning itself as the budget-friendly entry point for social media management. They're clearly chasing solopreneurs and small businesses who got quoted enterprise prices elsewhere and bounced. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar.
Still deciding? See the best Buffer alternatives or the best Brand24 alternatives, ranked with verified pricing.
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