Buttondown vs MailPoet Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Buttondown pricing | MailPoet pricing | |
|---|---|---|
| Starts at | Custom | $8/mo |
| Number of plans | 1 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Buttondown
- Rich text or markdown editor
- Send from a custom domain
- Hosted newsletter archives
- Privacy-first
Starter
- Send up to 5,000 emails per month
- Subscription forms
- Email and ecommerce marketing
- Basic marketing automation
- Summarized email engagement statistics
- Send with MailPoet Sending Service
Business
Popular- Send unlimited emails per month
- Remove MailPoet branding
- Priority support
- Subscriber segmentation
- Targeted marketing automation
- Detailed email engagement and ecommerce statistics
Agency
- Use MailPoet on 50 websites
- Number of subscribers is per MailPoet instance
Creator
Buttondown vs MailPoet FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Buttondown uses hybrid pricing, while MailPoet goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Buttondown: Buttondown is the lean, developer-friendly alternative to Substack and Beehiiv, with the free tier and the nonprofit discount (50% off for 501(c)(3)s) aimed at hobbyists and mission-driven publishers. The catch is that à la carte pricing can quietly balloon, so a fully loaded setup may land above competitors who bundle those features. MailPoet: This is the budget play. At $8-$10 for 500 subscribers, MailPoet undercuts Mailchimp and Kit on entry price, and the 20% nonprofit discount plus 15% annual savings push it lower still. The target is WordPress site owners who want email living inside their dashboard rather than another standalone tool.
Still deciding? See the best Buttondown alternatives or the best MailPoet alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial