Campaign Monitor vs Klaviyo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Campaign Monitor | Klaviyo | |
|---|---|---|
| Starts at | $11/mo | Custom |
| Number of plans | 4 | 1 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | hybrid | hybrid |
Lite
- 5x subscriber emails/month
- Select core features like custom coded templates, drip campaigns, and unlimited signup forms
- Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
- Option to purchase drag-and-drop website builder
Essentials
Popular- Unlimited email sends
- Priority level support
- All core features included
- Unlimited access to AI-powered email features
- Unlimited automated emails
- Inbox preview
- Option to purchase additional advanced feature access like non-human click filter, engagement segments, countdown timer, and time zone sending
Premier
- Premier level support, including phone support
- Advanced, pre-built engagement segments
- Send time optimization
Enterprise
- Custom annual contract with predictable, consolidated billing
- Dedicated account manager and customer success partner
- Multi-brand and multi-team account
Free
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
Campaign Monitor vs Klaviyo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Klaviyo has a free plan. Campaign Monitor doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Campaign Monitor: Campaign Monitor sits mid-pack — pricier than bare-bones tools like MailerLite but cheaper than full marketing clouds like HubSpot or Klaviyo at scale. The lack of a free plan or trial is a notable gap versus almost every competitor in this space, signaling they're chasing budget-approved teams doing evaluations rather than self-serve signups from solo marketers kicking tires. Klaviyo: Klaviyo sits in the premium-for-ecommerce lane — pricier than generic ESPs like Mailchimp at scale, but positioned as the data-rich, Shopify-native option for brands that treat email/SMS as a revenue channel, not a broadcast tool. They're not chasing budget shoppers; they're winning DTC brands willing to pay more for attribution and segmentation depth.
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