Campaign Monitor vs Loops Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Campaign Monitor pricing Loops pricing
Starts at $11/mo $49/mo
Number of plans 4 3
Free plan
Free trial — —
Pricing model hybrid usage-based

Price is one row. To weigh the features too, use our feature comparison template →

Lite

$11/mo
  • 5x subscriber emails/month
  • Select core features like custom coded templates, drip campaigns, and unlimited signup forms
  • Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
  • Option to purchase drag-and-drop website builder

Essentials

Popular
$27/mo
  • Unlimited email sends
  • Priority level support
  • All core features included
  • Unlimited access to AI-powered email features
  • Unlimited automated emails
  • Inbox preview
  • Marketing Studio (NEW)- Generate on-brand emails, images, translations, and social posts

Premier

$153/mo
  • Premier level support, including phone support
  • Advanced, pre-built engagement segments
  • Send time optimization
  • Email section locking

Enterprise

Custom
  • Custom annual contract with predictable, consolidated billing
  • Dedicated account manager and customer success partner
  • Multi-brand and multi-team account management

Free

$0/mo
  • Up to 10 emails per second
  • Up to 1,000 contacts*
  • 4,000 sends per 30 days*
  • Transactional sends included*
  • Powered by Loops footer

Growth

Popular
$49/mo
  • Up to 1,000 emails per second
  • Up to 5,000 contacts†
  • Unlimited marketing sends
  • Unlimited transactional sends
  • No Loops branding

Enterprise

Custom
  • Priority support and migration help
  • 1.5 million+ contacts
  • Custom marketing volume
  • Custom transactional volume
  • No Loops branding

Campaign Monitor vs Loops FAQ

Which one is cheaper?
Campaign Monitor starts lower at $11/mo, compared to $49/mo for Loops.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Campaign Monitor uses hybrid pricing, while Loops goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Campaign Monitor: They're mid-market — pricier than bare-bones tools like MailerLite but cheaper than enterprise-first platforms like Klaviyo at scale, positioning themselves as the 'grew-up-but-not-corporate' option for small-to-mid marketing teams who've outgrown DIY tools. Loops: Loops lands at the affordable end of the email-for-SaaS category, undercutting the Customer.io and Braze tier while staying in the same price zone as Mailchimp-style contact-based tools. The generous free plan with no trial signals they're going after product-led startups who'd otherwise default to Mailchimp or a DIY Resend setup.

Still deciding? See the best Campaign Monitor alternatives or the best Loops alternatives, ranked with verified pricing.

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