Captivate vs Pictory Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Captivate pricing Pictory pricing
Starts at $17/mo $29/mo
Number of plans 3 4
Free plan — —
Free trial
Pricing model usage-based per-seat

Price is one row. To weigh the features too, use our feature comparison template →

Personal

Popular
$17/mo
  • Up to 30,000 downloads/month
  • Unlimited Podcasts
  • Unlimited Uploads/Storage
  • Extensive Distribution List

Professional

$44/mo
  • Up to 150,000 downloads/month
  • Unlimited Podcasts
  • Unlimited Uploads/Storage
  • Extensive Distribution List

Business

$90/mo
  • Up to 300,000 downloads/month
  • Unlimited Podcasts
  • Unlimited Uploads/Storage
  • Extensive Distribution List

Starter

$29/mo
  • 2,400 minutes yr
  • 5 GB storage
  • 1 Brand Kit
  • 720 minutes of ElevenLab's AI voices in 29 languages
  • 5 million videos from Getty Images and Storyblocks
  • No watermark
  • Basic AI Tools
  • Auto-sync of uploaded voice overs

Professional

Popular
$59/mo
  • 7,200 minutes yr
  • 20 GB storage
  • 5 brand kits
  • Unlimited standard voices in 7 languages
  • 1,440 minutes of ElevenLab's AI voices in 29 languages
  • 18 million videos from Getty Images and Storyblocks
  • Custom Avatars
  • Voice Cloning
  • Advanced AI Tools
  • Video summarizations of long videos

Team

$199/mo
  • 21,600 minutes yr
  • 100 GB storage
  • 10 brand kits
  • Unlimited standard voices in 7 languages
  • 2,880 minutes of ElevenLab's AI voices in 29 languages
  • 18 million videos from Getty Images and Storyblocks
  • Team workspace to share assets & collaborate on projects
  • Professional onboarding and team training

Enterprise

Custom
  • Custom video minutes
  • Custom storage
  • Unlimited Brand Kits
  • Unlimited standard voices in 7 languages
  • Custom ElevenLab's AI voices in 29 languages
  • 18 million videos from Getty Images and Storyblocks
  • AI-Generated chapters
  • Quizzes & knowledge checks
  • Clickable CTAs & links
  • SCORM export (LMS Ready)
  • Single Sign On (SSO) - simplified user management

Captivate vs Pictory FAQ

Which one is cheaper?
Captivate starts lower at $17/mo, compared to $29/mo for Pictory.
Can I use either one for free?
Neither has a free plan. But Captivate and Pictory offer a free trial.
How do they charge?
Different approach here. Captivate uses usage-based pricing, while Pictory goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Captivate: At $17-$90/mo, Captivate lands in the mid-market — pricier than bare-bones hosts but cheaper than enterprise podcast platforms with ad-network tie-ins. They're clearly courting serious independent podcasters and small networks who've outgrown free tools but aren't ready for enterprise contracts. Pictory: At $29-$199/mo, Pictory sits mid-market — pricier than bare-bones text-to-video tools but cheaper than full-blown enterprise video platforms with custom pricing. They're clearly chasing content marketers and small teams who want professional output without hiring a video editor, not enterprises who'd need the custom-quote tier anyway.

Still deciding? See the best Captivate alternatives or the best Pictory alternatives, ranked with verified pricing.

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