Captivate vs Pictory Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Personal
- Up to 30,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Professional
- Up to 150,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Business
- Up to 300,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Starter
- 200 video minutes
- 5 GB storage
- 1 Brand Kit
- 60 minutes of ElevenLab's AI voices in 29 languages
- 5 million videos from Getty Images and Storyblocks
- Includes 100 AI credits/mth
- No watermark
- Basic AI Tools
- Auto-sync of uploaded voice overs
Professional
- 600 video minutes
- 20 GB storage
- 5 brand kits
- Unlimited standard voices in 7 languages
- 120 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Includes 500 AI credits/mth
- Custom Avatars
- Voice Cloning
- Advanced AI Tools
- Video summarizations of long videos
Team
- 1800 video minutes
- 100 GB storage
- 10 brand kits
- Unlimited standard voices in 7 languages
- 240 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Includes 2400 AI credits/mth
- Team workspace to share assets & collaborate on projects
- Professional onboarding and team training
Enterprise
- Custom video minutes
- Custom storage
- Unlimited Brand Kits
- Unlimited standard voices in 7 languages
- Custom ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Custom AI Credits to Generate Images, Videos, Avatars
- AI-Generated chapters
- Quizzes & knowledge checks
- Clickable CTAs & links
- SCORM export (LMS Ready)
- Single Sign On (SSO) - simplified user management
- Dedicated success manager
- Expert video consulting
- Uploaded asset indexing
- Custom-built templates
- Done-for-you video creation
- Early access to beta features
Captivate vs Pictory FAQ
- Which one is cheaper?
- Captivate starts lower at $17/mo, compared to $29/mo for Pictory.
- Can I use either one for free?
- Neither has a free plan. But Captivate and Pictory offer a free trial.
- How do they charge?
- Different approach here. Captivate uses usage-based pricing, while Pictory goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Captivate: Captivate sits in the mid-market of podcast hosting — not the cheapest (Buzzsprout, Anchor/Spotify for Podcasters undercut them) but well below enterprise tools. They're clearly targeting serious independent creators and small media companies who want pro tooling without a bloated price tag. Pictory: Pictory sits in the mid-market of AI video tools — not as cheap as entry-level tools like Lumen5, not as expensive as full-suite platforms like Synthesia. The 'Exclusive Pictory 2.0 offer' badge on Professional suggests they're actively trying to push users toward that tier, likely competing hard against tools in the $40–$80/mo range.
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