Captivate vs Pictory Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Captivate Pictory
Starts at $17/mo $29/mo
Number of plans 3 4
Free plan
Free trial
Pricing model usage-based per-seat

Personal

Popular
$17/mo
  • Up to 30,000 downloads/month
  • Unlimited Podcasts
  • Unlimited Uploads/Storage
  • Extensive Distribution List

Professional

$44/mo
  • Up to 150,000 downloads/month
  • Unlimited Podcasts
  • Unlimited Uploads/Storage
  • Extensive Distribution List

Business

$90/mo
  • Up to 300,000 downloads/month
  • Unlimited Podcasts
  • Unlimited Uploads/Storage
  • Extensive Distribution List

Starter

$29/mo
  • 2,400 minutes yr
  • 5 GB storage
  • 1 Brand Kit
  • 720 minutes of ElevenLab's AI voices in 29 languages
  • 5 million videos from Getty Images and Storyblocks
  • No watermark
  • Basic AI Tools
  • Auto-sync of uploaded voice overs

Professional

Popular
$59/mo
  • 7,200 minutes yr
  • 20 GB storage
  • 5 brand kits
  • Unlimited standard voices in 7 languages
  • 1,440 minutes of ElevenLab's AI voices in 29 languages
  • 18 million videos from Getty Images and Storyblocks
  • Custom Avatars
  • Voice Cloning
  • Advanced AI Tools
  • Video summarizations of long videos

Team

$199/mo
  • 21,600 minutes yr
  • 100 GB storage
  • 10 brand kits
  • Unlimited standard voices in 7 languages
  • 2,880 minutes of ElevenLab's AI voices in 29 languages
  • 18 million videos from Getty Images and Storyblocks
  • Team workspace to share assets & collaborate on projects
  • Professional onboarding and team training

Enterprise

Custom

Captivate vs Pictory FAQ

Which one is cheaper?
Captivate starts lower at $17/mo, compared to $29/mo for Pictory.
Can I use either one for free?
Neither has a free plan. But Captivate and Pictory offer a free trial.
How do they charge?
Different approach here. Captivate uses usage-based pricing, while Pictory goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Captivate: At $17-$90/mo, Captivate lands in the mid-market — pricier than bare-bones hosts but nowhere near enterprise podcast platforms. They're clearly chasing podcasters who've outgrown free or ultra-cheap hosting but aren't yet big enough to need a fully custom enterprise deal. Pictory: Pictory sits mid-market — not a $10-15/mo bargain-bin tool, but nowhere near premium enterprise video platforms charging four figures. They're clearly targeting solo creators and small teams who want 'good enough AI video' without needing an in-house production budget.

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