Captivate vs Wistia Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Captivate pricing | Wistia pricing | |
|---|---|---|
| Starts at | $17/mo | $79/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Personal
Popular- Up to 30,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Professional
- Up to 150,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Business
- Up to 300,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Free
- 25 GB of storage max
- 1 user only
- Basic video analytics
- Wistia branding included
Business
- 250 GB+ storage
- 3+ users
- Remove Wistia branding
- Collections and playlists
- CTAs and forms
- Advanced video analytics
Business + Signals
Popular- Connect Wistia to your marketing platform
- Capture leads and viewer engagement data
- Activate personalized follow-up and lead scoring
- Measure pipeline and revenue impact
Enterprise
- Signals
- Starting at 1 TB storage
- Custom users
- Team accounts
- SSO
- Video Playback Protection
- Dedicated customer success manager
Captivate vs Wistia FAQ
- Which one is cheaper?
- Captivate starts lower at $17/mo, compared to $79/mo for Wistia.
- Can I use either one for free?
- Wistia has a free plan. Captivate doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Captivate uses usage-based pricing, while Wistia goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Captivate: At $17-$90/mo, Captivate lands in the mid-market — pricier than bare-bones hosts but cheaper than enterprise podcast platforms with ad-network tie-ins. They're clearly courting serious independent podcasters and small networks who've outgrown free tools but aren't ready for enterprise contracts. Wistia: Wistia sits mid-to-premium in the video hosting/marketing space — pricier than bare-bones hosting tools like Vimeo's lower tiers, but cheaper than full video marketing platforms once you factor in the annual discount. They're clearly chasing marketing teams who want video tied to revenue attribution, not just embed codes.
Still deciding? See the best Captivate alternatives or the best Wistia alternatives, ranked with verified pricing.
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