Captivate vs Wistia Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Personal
- Up to 30,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Professional
- Up to 150,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Business
- Up to 300,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Free
- 25 GB storage
- 1 user only
- High-quality recording studio
- Screen and webcam recording
- Virtual backgrounds and layouts
- Built-in teleprompter
- Automatic backups and local recording
- Agentic video editing
- Transcript-based editing
- Enhance speech
- AI silence and filler removal
- AI highlights and social clips
- Royalty free background music
- Time-coded commenting
- Professional hosting
- Customizable player
- Video SEO
- No-code replace
- AI chaptering
- Remove Wistia branding
- Video Collections and playlists
- Centralized media library
- Folders and sub-folders
- File transfer
- Time-coded commenting
- Team accounts
- Automated transcripts and captions
- Transcript and caption translations
- Account and media-level analytics
- Embed location analytics
- Heatmaps and engagement graphs
- Social media integrations
- Private sharing
- Password protection
- Email support
Business
Popular- 250 GB storage
- 3 users included
- High-quality recording studio
- Screen and webcam recording
- Virtual backgrounds and layouts
- Built-in teleprompter
- Automatic backups and local recording
- Agentic video editing
- Transcript-based editing
- Enhance speech
- AI silence and filler removal
- AI highlights and social clips
- Royalty free background music
- Time-coded commenting
- Professional hosting
- Customizable player
- Video SEO
- No-code replace
- AI chaptering
- Remove Wistia branding
- Video Collections and playlists
- Centralized media library
- Folders and sub-folders
- File transfer
- Time-coded commenting
- Team accounts
- Automated transcripts and captions
- Transcript and caption translations
- Account and media-level analytics
- Embed location analytics
- Heatmaps and engagement graphs
- A/B testing
- Compare media performance
- Export data as CSV
- In-video CTAs
- Lead capture forms
- Social media integrations
- Email integrations
- Google Analytics integration
- Private sharing
- Password protection
- Expiring links
- Team accounts
- Email support
- Live chat
Enterprise
- 1TB storage
- Custom users
- High-quality recording studio
- Screen and webcam recording
- Virtual backgrounds and layouts
- Built-in teleprompter
- Automatic backups and local recording
- Agentic video editing
- Transcript-based editing
- Enhance speech
- AI silence and filler removal
- AI highlights and social clips
- Royalty free background music
- Time-coded commenting
- Professional hosting
- Customizable player
- Video SEO
- No-code replace
- AI chaptering
- Remove Wistia branding
- Video Collections and playlists
- Centralized media library
- Folders and sub-folders
- File transfer
- Time-coded commenting
- Team accounts
- Automated transcripts and captions
- Transcript and caption translations
- AI audio descriptions
- Video dubbing and lip syncing
- Account and media-level analytics
- Embed location analytics
- Heatmaps and engagement graphs
- A/B testing
- Compare media performance
- Export data as CSV
- In-video CTAs
- Lead capture forms
- Social media integrations
- Email integrations
- Google Analytics integration
- Live webinar hosting
- Simulive and pre-recorded events
- RTMP ingest
- Panelist and backstage mode
- Custom branding and design
- Event registration pages
- Embedded registration and event pages
- Automatic recording
- Live chat, Q&A, and polls
- Simulcast to LinkedIn Live
- Automated follow-up
- Registration and attendance tracking
- Attendee-level analytics
- Heatmaps and engagement graphs
- Source & UTM tracking
- Export registration and engagement data
- Private sharing
- Password protection
- Expiring links
- Single sign-on (SSO)
- Video playback protection
- Team accounts
- Email support
- Live chat
- Customer success manager
Captivate vs Wistia FAQ
- Which one is cheaper?
- Captivate starts lower at $17/mo, compared to $79/mo for Wistia.
- Can I use either one for free?
- Wistia has a free plan. Captivate doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Captivate uses usage-based pricing, while Wistia goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Captivate: Captivate sits in the mid-market of podcast hosting — not the cheapest (Buzzsprout, Anchor/Spotify for Podcasters undercut them) but well below enterprise tools. They're clearly targeting serious independent creators and small media companies who want pro tooling without a bloated price tag. Wistia: Wistia sits in the mid-market sweet spot — not as cheap as Vimeo's entry tiers, but not Vidyard enterprise pricing either. They're clearly targeting marketing-focused teams who want video with analytics and lead gen, not just storage.
Still deciding? See the best Captivate alternatives or the best Wistia alternatives, ranked with verified pricing.
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