Captivate vs Wistia Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Personal
Popular- Up to 30,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Professional
- Up to 150,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Business
- Up to 300,000 downloads/month
- Unlimited Podcasts
- Unlimited Uploads/Storage
- Extensive Distribution List
Free
- 25 GB of storage max
- 1 user only
- Basic video analytics
- Wistia Branding included
Business
- 250 GB+ storage included
- 3 + users
- Remove Wistia branding
- Collections and playlists
- CTAs and forms
- Advanced video analytics
Business + Lead gen
Popular- Connect Wistia to your marketing platform
- Capture leads and viewer engagement data
- Activate personalized follow-up and lead scoring
- Measure pipeline and revenue impact
Enterprise
- Automation Suite
- Starting at 1 TB storage
- Custom Users
- Team accounts
- SSO
- Video Playback Protection
- Dedicated customer success manager
Captivate vs Wistia FAQ
- Which one is cheaper?
- Captivate starts lower at $17/mo, compared to $79/mo for Wistia.
- Can I use either one for free?
- Wistia has a free plan. Captivate doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Captivate uses usage-based pricing, while Wistia goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Captivate: At $17-$90/mo, Captivate lands in the mid-market — pricier than bare-bones hosts but nowhere near enterprise podcast platforms. They're clearly chasing podcasters who've outgrown free or ultra-cheap hosting but aren't yet big enough to need a fully custom enterprise deal. Wistia: That $329 tier is a premium price for video hosting — this isn't competing with cheap uploaders like Vimeo Pro, it's positioning against marketing platforms where video is tied to lead capture and revenue attribution. Wistia's betting that marketing teams will pay a premium if the tool proves it drives pipeline, not just views.
Still deciding? See the best Captivate alternatives or the best Wistia alternatives, ranked with verified pricing.
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