Chatwoot vs Groove Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Chatwoot Groove
Starts at $19/mo Custom
Number of plans 4 1
Free plan
Free trial
Pricing model per-seat usage-based

Hacker

$0/mo
  • Conversations
  • Channels
  • Data retention

Startups

$19/mo
  • Conversations
  • Channels
  • Captain AI
  • Help center
  • Data retention

Business

Popular
$39/mo
  • Conversations
  • Channels
  • Voice
  • Captain AI
  • Help center
  • Teams
  • Automation rules
  • Data retention

Enterprise

$99/mo
  • Conversations
  • Channels
  • Voice
  • Captain AI
  • Help center
  • Teams
  • Automation rules
  • SSO / SAML
  • Audit logs
  • Data retention

Per-ticket pricing

Custom
  • Minimum monthly commitment
  • Minimum annual contract
  • Billing
  • Seat fees
  • AI usage
  • Unlimited agents
  • Unlimited seats
  • Shared inbox
  • Email, chat, and messaging
  • AI triage
  • AI replies
  • AI actions
  • Workflow automation
  • Smart escalations
  • Knowledge base
  • Analytics
  • API access
  • Onboarding
  • Premium support

Chatwoot vs Groove FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Chatwoot has a free plan. Groove doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. Chatwoot uses per-seat pricing, while Groove goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Chatwoot: Chatwoot is playing the affordable open-source-friendly angle hard — $39/seat Business tier undercuts Intercom and Zendesk significantly, and the free plan for open source projects is a direct community acquisition move. They're not chasing enterprise logos; they're trying to win dev-adjacent teams and scrappy support orgs who'd otherwise self-host. Groove: Groove is targeting mid-market support teams who are getting squeezed by per-seat tools like Zendesk or Freshdesk as their agent count grows. The unlimited seats angle is a direct shot at those competitors — if you have a large team with variable or part-time agents, this model can look very attractive.

Keep tabs on both.

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