Clay vs VoilaNorbert Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Clay pricing VoilaNorbert pricing
Starts at $200/mo $19/mo
Number of plans 4 7
Free plan —
Free trial
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Free

$0/mo
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent
  • Bring your own API key

Launch

$200/mo
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals
  • Reuse functions across workflows
  • Send emails via Clay or integrations

Growth

Popular
$495/mo
  • Auto-sync & enrich CRM
  • Auto-sync with data warehouse
  • Unlimited search, 250k Audience import
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Unlimited ad audiences
  • Buy domains and emails for the Clay Sequencer
  • Get priority support

Enterprise

Custom
  • Run unlimited search and unlimited imports with Audiences
  • User Groups
  • Single Sign-On (SSO/SAML)
  • SCIM Provisioning
  • IP Allowlists
  • Credit Budgeting
  • Workflow and Workbook Limits
  • Connection Controls
  • Role-based access control (RBAC)
  • Custom CSA and DPA
  • Get dedicated growth strategist

Valet

$49/mo
  • Unlimited team members
  • Bulk & API usage included
  • 50 bulk workers
  • Credit rollover

Butler

$99/mo
  • Unlimited team members
  • Bulk & API usage included
  • 50 bulk workers
  • Credit rollover

Advisor

$249/mo
  • Unlimited team members
  • Bulk & API usage included
  • 50 bulk workers
  • Credit rollover

Counselor

$499/mo
  • Unlimited team members
  • Bulk & API usage included
  • 50 bulk workers
  • Credit rollover

Starter

$19/mo
  • Unlimited warmup
  • Unlimited emails
  • Automated email sequences
  • A/B Testing
  • CRM integrations (Salesforce, Hubspot & PIpedrive + Zapier)
  • AI copywriting
  • Email Verification
  • Email Rotation
  • Credit rollover

Teams

$59/mo
  • Unlimited warmup
  • Unlimited emails
  • Automated email sequences
  • A/B Testing
  • CRM integrations (Salesforce, Hubspot & PIpedrive + Zapier)
  • AI copywriting
  • Email Verification
  • Email Rotation
  • Credit rollover

Scale

$99/mo
  • Unlimited warmup
  • Unlimited emails
  • Automated email sequences
  • A/B Testing
  • CRM integrations (Salesforce, Hubspot & PIpedrive + Zapier)
  • AI copywriting
  • Email Verification
  • Email Rotation
  • Credit rollover

Clay vs VoilaNorbert FAQ

Which one is cheaper?
VoilaNorbert is the cheaper option, starting at $19/mo vs $200/mo for Clay.
Can I use either one for free?
Clay has a free plan. VoilaNorbert doesn't — though they do offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Clay: Clay sits mid-to-premium in the sales data and enrichment space. At $200 to start, it's well above entry-level lead tools but below enterprise data suites like ZoomInfo. They're betting that stacking many data providers and automations in one workflow builder justifies paying more than a point-solution competitor. VoilaNorbert: Entry points are low ($19 and $49 with no free plan, just a 50-credit trial), but the $499 Counselor tier shows they're happy to compete with Hunter and Snov.io-style tools on volume rather than just undercut them. The play is a cheap on-ramp for SMBs and solo prospectors, with enough headroom to keep agencies from graduating to a bigger vendor.

Still deciding? See the best Clay alternatives or the best VoilaNorbert alternatives, ranked with verified pricing.

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