Clay vs Wiza Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Clay pricing | Wiza pricing | |
|---|---|---|
| Starts at | $200/mo | $99/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent
- Bring your own API key
Launch
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals
- Reuse functions across workflows
- Send emails via Clay or integrations
Growth
Popular- Auto-sync & enrich CRM
- Auto-sync with data warehouse
- Unlimited search, 250k Audience import
- Integrate with any HTTP API
- Automate any signal via webhook
- Track web intent signals
- Unlimited ad audiences
- Buy domains and emails for the Clay Sequencer
- Get priority support
Enterprise
- Run unlimited search and unlimited imports with Audiences
- User Groups
- Single Sign-On (SSO/SAML)
- SCIM Provisioning
- IP Allowlists
- Credit Budgeting
- Workflow and Workbook Limits
- Connection Controls
- Role-based access control (RBAC)
- Custom CSA and DPA
- Get dedicated growth strategist
Free
- 20 valid emails
- 5 phone numbers
- 🪄 Unlimited email reveals
- $0.35 per phone number
- 2,500 exports per month
- AI Research
- CRM integrations
Email + Phone
- 🪄 Unlimited email reveals
- 🪄 Unlimited phone reveals
- 2,500 exports per month
- AI Research
- CRM integrations
Clay vs Wiza FAQ
- Which one is cheaper?
- Wiza is the cheaper option, starting at $99/mo vs $200/mo for Clay.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Clay uses hybrid pricing, while Wiza goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Clay: Clay sits mid-to-premium in the sales data and enrichment space. At $200 to start, it's well above entry-level lead tools but below enterprise data suites like ZoomInfo. They're betting that stacking many data providers and automations in one workflow builder justifies paying more than a point-solution competitor. Wiza: At $99 and $199 per seat, Wiza sits in the mid-market of the LinkedIn prospecting category, well above bargain extension tools but under enterprise data platforms like ZoomInfo. The unlimited-credits annual deal is the real weapon, since it undercuts credit-metered rivals for heavy prospectors who'd otherwise watch a meter all month.
Still deciding? See the best Clay alternatives or the best Wiza alternatives, ranked with verified pricing.
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