CleverTap vs OneSignal Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Free
- 10,000/mo Free Email Sends
- Unlimited Mobile Push Sends
- Basic Analytics & Automation
- Basic Marketing Capabilities
- MCP and OneSignal AI (Beta)
Growth
- Unlimited In-App Messaging
- Improved Analytics & Automation
- Improved Marketing Capabilities
- Enterprise Integrations
- Permission Management
Professional
- 24/7 Prioritized Support
- Advanced Marketing Capabilities
- Advanced Permission Management
- Personalized Platform Implementation
- SMS & RCS Messaging
Enterprise
- Unlimited Personalization & Automation
- Dedicated Success Manager
- Security/Legal Package & SLA
- Frequency Capping
- 2-Year Reporting History
CleverTap vs OneSignal FAQ
- Which one is cheaper?
- OneSignal is the cheaper option, starting at $19/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- OneSignal has a free plan. CleverTap doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. CleverTap: The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale. OneSignal: At $19/mo to start paid, OneSignal undercuts Braze and Iterable by a mile, positioning itself as the budget-friendly entry point for mobile-first teams who don't need a full CDP. They're clearly hunting startups and mid-market apps that got scared off by enterprise engagement platform price tags, while still leaving Enterprise on the table for bigger fish.
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