CleverTap vs OneSignal Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap pricing | OneSignal pricing | |
|---|---|---|
| Starts at | $85/mo | $19/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Free
- All channels
- Basic automation & analytics
- OneSignal AI & MCP
- Basic personalization
Growth
- Increased automation
- More integrations
- Prioritized support
- Better analytics & personalization
Professional
- Advanced marketing & analytics
- All integrations
- Advanced experiments
- Advanced permission management
Enterprise
- Unlimited personalization
- Reporting history
- Security & compliance
- Custom SLA
CleverTap vs OneSignal FAQ
- Which one is cheaper?
- OneSignal is the cheaper option, starting at $19/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- OneSignal has a free plan. CleverTap doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses usage-based pricing, while OneSignal goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page. OneSignal: OneSignal undercuts most messaging/engagement platforms at the entry point — $19/mo is cheap compared to Braze or Iterable, which don't even list prices because they're built for enterprise budgets. They're clearly playing a land-and-expand game: hook developers cheap, then monetize the ones who scale into custom contracts.
Still deciding? See the best CleverTap alternatives or the best OneSignal alternatives, ranked with verified pricing.
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