CleverTap vs Poptin Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap pricing | Poptin pricing | |
|---|---|---|
| Starts at | $85/mo | $19/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Free
- 250 active contacts
- 500 emails
- Segments
- Campaigns
- Automations
- 1,000 visitors/mo
- 1 domain
- Unlimited poptins
- Unbranded
- Manage accounts
- Manage users
- Chat & email support
GROWTH
Popular- 500 active contacts
- Unlimited emails
- Segments
- Campaigns
- Automations
- 5,000 visitors/mo
- Unlimited domains
- Unlimited poptins
- Unbranded
- Manage accounts
- Manage users
- Premium support
Enterprise
- Custom visitor & usage limit
- Extended security
- Tailored solutions
- Dedicated account manager
- Performance reviews & consultation
- Migration services
CleverTap vs Poptin FAQ
- Which one is cheaper?
- Poptin is the cheaper option, starting at $19/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- Poptin has a free plan. CleverTap doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses usage-based pricing, while Poptin goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page. Poptin: At $19/mo entry, Poptin undercuts most popup/lead-gen tools like OptinMonster or Privy that often start north of $30-40/mo, positioning itself as the budget-friendly pick for small ecommerce and content sites. The hidden Poptins-only Agency tier at $119/mo shows they're also chasing agencies managing multiple client sites, not just solo marketers.
Still deciding? See the best CleverTap alternatives or the best Poptin alternatives, ranked with verified pricing.
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