CleverTap vs Privy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap pricing | Privy pricing | |
|---|---|---|
| Starts at | $85/mo | $24/mo |
| Number of plans | 3 | 2 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Total
Popular- Only pay for mailable contacts
- Send unlimited emails
- Credits rollover to next billing period
- Email and SMS campaigns
- Advanced pop-up design and targeting
- Email & live chat support
- Email and SMS automations
- Advanced targeting and segmentation
- 3rd-party integrations
- Unlimited email sends
- Advanced reporting
Pop-ups & Displays only
- Extensive template library
- Landing pages
- Embedded forms
- A/B testing
- Spin-to-Win
- Cart savers and cross-sell pop-ups
- Multi-Step and Quizzes
- Exit intent pop-ups
CleverTap vs Privy FAQ
- Which one is cheaper?
- Privy is the cheaper option, starting at $24/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- Neither has a free plan. But CleverTap and Privy offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. CleverTap: CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page. Privy: Privy sits in the budget-to-mid range of the ecommerce marketing stack, undercutting Klaviyo's entry pricing while still bundling SMS and pop-ups that competitors often charge extra for. It's clearly courting small Shopify merchants who want one tool instead of stitching together separate pop-up and email vendors.
Still deciding? See the best CleverTap alternatives or the best Privy alternatives, ranked with verified pricing.
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