CleverTap vs Privy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
- Only pay for mailable contacts
- Send unlimited emails
- Email and SMS campaigns
- Advanced pop-up design and targeting
- Email & live chat support
- Email and SMS automations
- Advanced targeting and segmentation
- 3rd-party integrations
- Unlimited email sends
- Advanced reporting
SMS Add-on
- Credits rollover to next billing period
Total
PopularPop-ups & Displays only
- Extensive template library
- Landing pages
- Embedded forms
- A/B testing
- Spin-to-Win
- Cart savers and cross-sell pop-ups
- Multi-Step and Quizzes
- Exit intent pop-ups
CleverTap vs Privy FAQ
- Which one is cheaper?
- Privy is the cheaper option, starting at $24/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- Privy has a free plan. CleverTap doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses hybrid pricing, while Privy goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale. Privy: Sits mid-pack against Klaviyo and Omnisend — not the cheapest usage-based email tool out there, but priced to feel accessible for small DTC brands just starting list-building. They're clearly chasing the Shopify long tail that finds Klaviyo's pricing curve too steep once contact counts climb.
Still deciding? See the best CleverTap alternatives or the best Privy alternatives, ranked with verified pricing.
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