CleverTap vs ReferralCandy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap | ReferralCandy | |
|---|---|---|
| Starts at | $85/mo | $39/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Basic
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Grow
Popular- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Scale
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Enterprise
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
CleverTap vs ReferralCandy FAQ
- Which one is cheaper?
- ReferralCandy is the cheaper option, starting at $39/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- Neither has a free plan. But CleverTap and ReferralCandy offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. CleverTap: The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale. ReferralCandy: At $39-$799/mo, ReferralCandy spans budget to mid-market, undercutting enterprise referral platforms but pricier than bare-bones referral widgets bundled into other apps. They're chasing growing DTC brands that have outgrown a freebie plugin but aren't ready for a custom enterprise referral build.
Still deciding? See the best CleverTap alternatives or the best ReferralCandy alternatives, ranked with verified pricing.
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