CleverTap vs Tolt Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap pricing | Tolt pricing | |
|---|---|---|
| Starts at | $85/mo | $69/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Basic
- Unlimited affiliates and referrals
- Manual payouts
- Resources page
- 2 programs
- 3 partner groups
- 3 team members
- 3 commission flows
- Email notifications
Growth
Popular- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- PayPal, Wise, local bank, crypto and wire payouts
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- 5 programs
- 5 partner groups
- 5 team members
- 5 commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- No powered by link
Pro
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Custom payout methods
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- Dedicated Slack channel
- No powered by link
Enterprise
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Custom payout methods
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Dedicated Slack channel
- Priority support
- No powered by link
CleverTap vs Tolt FAQ
- Which one is cheaper?
- Tolt is the cheaper option, starting at $69/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- Neither has a free plan. But CleverTap and Tolt offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses usage-based pricing, while Tolt goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page. Tolt: Sits mid-to-premium compared to bare-bones affiliate tools, but the $69 floor with no free plan signals they're not chasing hobbyists — they want businesses that already have real revenue moving through partnerships. Enterprise custom pricing at $50k+/month in earnings shows they're happy to scale up and capture larger programs too.
Still deciding? See the best CleverTap alternatives or the best Tolt alternatives, ranked with verified pricing.
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