ClickFunnels vs Ecwid Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ClickFunnels | Ecwid | |
|---|---|---|
| Starts at | $97/mo | $5/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | flat-rate | flat-rate |
Launch
- Unlimited Funnels
- 1 Workspace (Sub-Account)
- 2 Team Members
- 10K Contacts
- 50K Emails/Mo
- 3 Courses
- 5 Custom Domains
- Unlimited Visitors
- Group Onboarding Calls
- AI Tools 1M Words
- Standard Support
Scale
Popular- Unlimited Funnels
- 5 Workspaces (Sub-Accounts)
- 5 Team Members
- 75K Contacts
- 300K Emails/Mo
- 6 Courses
- Unlimited Custom Domains
- Unlimited Visitors
- Group Onboarding Calls
- AI Tools 2M Words
- Priority + Live Chat Support
- Custom Code Editor
- Webhooks/Full API Access
Optimize
- Unlimited Funnels
- 10 Workspaces (Sub-Accounts)
- 10 Team Members
- 150K Contacts
- 750K Emails/Mo
- 10 Courses
- Unlimited Custom Domains
- Unlimited Visitors
- Group Onboarding Calls
- AI Tools 5M Words
- Priority + Live Chat Support
- Custom Code Editor
- Webhooks/Full API Access
Dominate
- Unlimited Funnels
- 20 Workspaces (Sub-Accounts)
- 20 Team Members
- 400k Contacts
- 1.2M Emails/Mo
- 20 Courses
- Unlimited Custom Domains
- Unlimited Visitors
- Group Onboarding Calls
- AI Tools 10M Words
- VIP Support
- Custom Code Editor
- Webhooks/Full API Access
- 3H Private Onboarding
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
ClickFunnels vs Ecwid FAQ
- Which one is cheaper?
- Ecwid is the cheaper option, starting at $5/mo vs $97/mo for ClickFunnels.
- Can I use either one for free?
- Neither has a free plan. But ClickFunnels offers a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ClickFunnels: ClickFunnels sits mid-to-premium in the funnel-builder space — pricier than basic landing page tools but cheaper than full marketing suites once you factor in what it replaces (email, courses, affiliate tracking). They're not competing on price; they're betting that consolidating multiple tools into one flat fee beats stitching together cheaper point solutions. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price.
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