Close vs Keap Pricing (2026)

Which one is cheaper?

Close starts lower at $19/mo, compared to $299/mo for Keap.

Can I use either one for free?

Neither has a free plan. But Close offers a free trial.

How do they charge?

Different approach here. Close uses per-seat pricing, while Keap goes with hybrid. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Close: Close sits mid-to-premium in the SMB sales CRM space — pricier than bare-bones tools like Pipedrive's entry tier, but cheaper than enterprise-heavy platforms like Salesforce. They're clearly courting small, scrappy sales teams who want calling built in without buying a separate dialer tool. Keap: At $299/mo minimum plus implementation costs, Keap sits well above the entry-level CRM crowd (HubSpot free, Pipedrive, ActiveCampaign's cheap tiers) — this is priced like a mid-market tool wearing small-business clothing. They're not competing on affordability; they're betting that done-for-you setup justifies the premium over cheaper, more self-serve tools.

Still deciding? See the best Close alternatives or the best Keap alternatives, ranked with verified pricing.