Close vs Keap Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Solo
- Limited to 1 user
- Limited to 10k leads
- Workflows not included
- Includes 500 AI credits per user/month
- Use Chloe & AI features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
Essentials
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- Workflows not included
- Includes 1,000 AI credits per user/month
- Use Chloe & AI features
Growth
Popular- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
- Includes 1,500 AI credits per user/month
- Use Chloe & AI features
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
Scale
- Role-based access & permissions
- Lead visibility rules
- Predictive dialer
- Unlimited call recording retention
- Live call coaching
- Includes 2,000 AI credits per user/month
- Use Chloe & AI features
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
Keap
- Customer relationship management (CRM)
- Contact management
- Contact segmentation (tags)
- Contact lists, filters, and saved searches
- Tasks
- Notes
- Company records
- Custom fields
- Lists
- Automation history
- Lead scoring
- Customizable dashboard
- Landing pages
- Multi-page sales funnels
- Forms
- Email marketing
- Email broadcasts
- 1:1 email messages
- Newsletters
- AI Content Assistant
- AI Automation Assistant
- Text marketing
- 1:1 text messages
- Text message broadcasts
- Automated text messaging
- Reply handling
- Dedicated business phone line
- Mobile app
- Lead source tracking
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Checkout forms
- Order bumps
- Promo codes
- Native payment processor (U.S.)
- One-time payments
- Recurring payments
- Third-party payment processors (U.S. and international)
- Internal forms
- Google reviews
- Third-party integrations
- Employee reminders
- My Day
- Task management
- Billing automation
- Credit card expiration reminders
- Pipeline automation
- API & webhooks
- Native Zapier integration
- Reports
- Reporting hub
- Email deliverability health dashboard
- Default user roles
- Custom user roles, groups & permissions
- Merge duplicate contacts
- Gmail and Outlook sync
- Dedicated Customer Success Manager
- U.S.-based phone support
- 24/7 chat support
- Keap Academy
- Keap Community
Close vs Keap FAQ
- Which one is cheaper?
- Close starts lower at $19/mo, compared to $299/mo for Keap.
- Can I use either one for free?
- Neither has a free plan. But Close and Keap offer a free trial.
- How do they charge?
- Different approach here. Close uses per-seat pricing, while Keap goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Close: Close sits in the mid-market band — cheaper than Salesforce or HubSpot Sales Hub, but priced above lightweight tools like Pipedrive at the entry level. They're clearly targeting SMB sales teams who want a purpose-built outbound CRM without enterprise complexity or enterprise pricing. Keap: At $299/mo to start, Keap is firmly in the premium SMB bracket — more expensive than entry-level tools like Mailchimp or HubSpot Starter, but targeting small service businesses that need CRM plus automation plus basic text marketing in one place. They're not chasing startups; they're going after established small businesses willing to pay for an all-in-one that doesn't require a developer.
Still deciding? See the best Close alternatives or the best Keap alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Close and Keap and let you know when something moves.