Cognito Forms vs Great Question Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Cognito Forms pricing | Great Question pricing | |
|---|---|---|
| Starts at | $24/mo | $129/mo |
| Number of plans | 5 | 2 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Individual
- 100 entries / mo.
- 1 user
- Payments available
- Includes Cognito Forms branding
Pro
- 2,000 entries / mo.
- 1 user
- Electronic Signatures
- Save & Resume
- Remove Cognito Forms branding
Team
Popular- 10,000 entries / mo.
- 5 users
- Workflow & Approvals
- Data Lookups
Business
- 25,000 entries / mo.
- 10 users
- 5 guests
- Folder Permissions
- 1 year Audit Log History
- 50,000 API requests / mo.
Enterprise
- Unlimited entries
- 20 users
- 20 guests
- HIPAA Compliance
- Single Sign-on
- Custom Document Templates
Self-serve
- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- External CRM sync
- Candidate eligibility rules
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- AI global synthesis
- Ask AI
- Encrypted data, GDPR DPA
- Research participants
- Video storage
- Help center & email (24/6)
- Integrate with Slack, Figma, and 50+ tools
Enterprise
Popular- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Round robin & rolling scheduling
- Focus groups, card sorting, tree testing
- Salesforce, Snowflake, Qualtrics, Databricks integrations
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- External CRM sync
- Candidate eligibility rules
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- AI global synthesis
- Ask AI
- MCP (new)
- Global synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Granular access control, SSO & SCIM
- Custom consent, data retention
- Research participants
- Video storage
- Help center & email (24/6)
- Customer Success Manager, SLAs
- Concierge migration, custom terms
- Integrate with Slack, Figma, and 50+ tools
Cognito Forms vs Great Question FAQ
- Which one is cheaper?
- Cognito Forms starts lower at $24/mo, compared to $129/mo for Great Question.
- Can I use either one for free?
- Cognito Forms has a free plan. Great Question doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Cognito Forms: They're the value play, anchored by a free plan and unlimited forms and payments, which is a pointed contrast to Jotform and Typeform, where form counts and response caps bite earlier. That puts them in the mid-to-low range, and the Enterprise tier at $199 is still modest compared to what enterprise form tools usually charge. Great Question: At $129/seat monthly (or ~$107.50 annualized), they're priced mid-to-premium for a research repository/panel tool — not the cheapest entry point, but not wildly expensive either. They're clearly going after teams that already have budget for a proper research ops stack rather than trying to win on price against free or freemium tools.
Still deciding? See the best Cognito Forms alternatives or the best Great Question alternatives, ranked with verified pricing.
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