Cognito Forms vs Great Question Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Cognito Forms | Great Question | |
|---|---|---|
| Starts at | $24/mo | $129/mo |
| Number of plans | 4 | 2 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Individual
Pro
- Additional Users
- Analytics & Tracking
- Custom Document Templates
- Electronic Signatures
- Email Attachments
- Form Folders
- Integrations
- Multiple Email Notifications
- Resend Email Notifications
- Removable Branding
- Save & Resume
- Saved Entry Views
- Table Field
- Bulk File Downloads
- Bulk Document Downloads
- Bulk Actions
- Address Autocomplete
- Audit Log
Team
Popular- Card on File
- Data Encryption
- Lookup Field
- Person Field
- Password Field
- PayPal Payments
- Square Payments
- Verified Email Domains
- Workflow Links
- Workflow Tasks
- Auto-Create Entries
- Additional Users
- Analytics & Tracking
- Custom Document Templates
- Electronic Signatures
- Email Attachments
- Form Folders
- Integrations
- Multiple Email Notifications
- Resend Email Notifications
- Removable Branding
- Save & Resume
- Saved Entry Views
- Table Field
- Bulk File Downloads
- Bulk Document Downloads
- Bulk Actions
- Address Autocomplete
- Audit Log
Enterprise
- Customize Appearance
- Folder Permissions
- HIPAA Compliance
- Require Two-Factor Authentication
- Require Single Sign-On
- Card on File
- Data Encryption
- Lookup Field
- Person Field
- Password Field
- PayPal Payments
- Square Payments
- Verified Email Domains
- Workflow Links
- Workflow Tasks
- Auto-Create Entries
- Additional Users
- Analytics & Tracking
- Custom Document Templates
- Electronic Signatures
- Email Attachments
- Form Folders
- Integrations
- Multiple Email Notifications
- Resend Email Notifications
- Removable Branding
- Save & Resume
- Saved Entry Views
- Table Field
- Bulk File Downloads
- Bulk Document Downloads
- Bulk Actions
- Address Autocomplete
- Audit Log
Self-serve
- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- MCP
- Project synthesis
- Encrypted data, GDPR DPA
- Research participants
- Video storage
- Help center & email (24/6)
- Integrate with Slack, Figma, and 50+ tools
Custom
Popular- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Focus groups, card sorting, tree testing
- Round robin & rolling scheduling
- Salesforce, Snowflake, Qualtrics, Databricks integrations
- Agentic AI moderation (NEW)
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- External CRM sync
- Candidate eligibility rules
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- AI global synthesis
- Ask AI
- MCP
- Global synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Granular access control, SSO & SCIM
- Custom consent, data retention
- Research participants
- Video storage
- Help center & email (24/6)
- Customer Success Manager, SLAs
- Concierge migration, custom terms
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
- HIPAA compliance at every step of the research process
Cognito Forms vs Great Question FAQ
- Which one is cheaper?
- Cognito Forms starts lower at $24/mo, compared to $129/mo for Great Question.
- Can I use either one for free?
- Cognito Forms has a free plan. Great Question doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Cognito Forms uses per-seat pricing, while Great Question goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Cognito Forms: This sits mid-market — not as cheap as bare-bones form tools like Google Forms, but nowhere near the enterprise pricing of JotForm's top tiers or Typeform's premium plans. The fact that Enterprise still shows a real number ($129-174/mo) instead of hiding behind 'contact sales' signals they're courting self-serve buyers who don't want to sit through a sales call just to see a price. Great Question: At $129/mo self-serve, they're priced accessibly compared to enterprise research platforms that gate everything behind a sales call, but the moment you need Custom, they're clearly chasing larger research ops teams willing to negotiate. It's a foot-in-the-door move — land the individual researcher cheap, then expand into the org.
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