Cognito Forms vs User Interviews Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Cognito Forms | User Interviews | |
|---|---|---|
| Starts at | $24/mo | $41/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | usage-based |
Individual
Pro
- Additional Users
- Analytics & Tracking
- Custom Document Templates
- Electronic Signatures
- Email Attachments
- Form Folders
- Integrations
- Multiple Email Notifications
- Resend Email Notifications
- Removable Branding
- Save & Resume
- Saved Entry Views
- Table Field
- Bulk File Downloads
- Bulk Document Downloads
- Bulk Actions
- Address Autocomplete
- Audit Log
Team
Popular- Card on File
- Data Encryption
- Lookup Field
- Person Field
- Password Field
- PayPal Payments
- Square Payments
- Verified Email Domains
- Workflow Links
- Workflow Tasks
- Auto-Create Entries
- Additional Users
- Analytics & Tracking
- Custom Document Templates
- Electronic Signatures
- Email Attachments
- Form Folders
- Integrations
- Multiple Email Notifications
- Resend Email Notifications
- Removable Branding
- Save & Resume
- Saved Entry Views
- Table Field
- Bulk File Downloads
- Bulk Document Downloads
- Bulk Actions
- Address Autocomplete
- Audit Log
Enterprise
- Customize Appearance
- Folder Permissions
- HIPAA Compliance
- Require Two-Factor Authentication
- Require Single Sign-On
- Card on File
- Data Encryption
- Lookup Field
- Person Field
- Password Field
- PayPal Payments
- Square Payments
- Verified Email Domains
- Workflow Links
- Workflow Tasks
- Auto-Create Entries
- Additional Users
- Analytics & Tracking
- Custom Document Templates
- Electronic Signatures
- Email Attachments
- Form Folders
- Integrations
- Multiple Email Notifications
- Resend Email Notifications
- Removable Branding
- Save & Resume
- Saved Entry Views
- Table Field
- Bulk File Downloads
- Bulk Document Downloads
- Bulk Actions
- Address Autocomplete
- Audit Log
Pay As You Go
- Access to 7.5 million participants
- Rich targeting & screening
- Scheduling automation
- Incentive distribution
- Quota tracking
- Research tool integrations
- AI insights & analysis
- Unlimited seats
- Project coordinator & live chat support
Essential
Popular- Save 17% per session
- Further discounts for tasks and surveys
- Quota automation
- Re-invite past participants
- Customer success support
Custom
- Best rate guaranteed
- Deep discounts for tasks and surveys
- Negotiable contract terms
- Security review
- Prioritized project support
- Enterprise customer success manager
- Custom onboarding
Cognito Forms vs User Interviews FAQ
- Which one is cheaper?
- Cognito Forms starts lower at $24/mo, compared to $41/mo for User Interviews.
- Can I use either one for free?
- Cognito Forms has a free plan. User Interviews doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Cognito Forms uses per-seat pricing, while User Interviews goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Cognito Forms: This sits mid-market — not as cheap as bare-bones form tools like Google Forms, but nowhere near the enterprise pricing of JotForm's top tiers or Typeform's premium plans. The fact that Enterprise still shows a real number ($129-174/mo) instead of hiding behind 'contact sales' signals they're courting self-serve buyers who don't want to sit through a sales call just to see a price. User Interviews: Sitting between $41 and $98 per session before volume discounts, they're priced mid-to-premium for participant recruiting — not the bargain-bin panel provider, but not enterprise-only either. They're going after mid-market research teams who want quality respondents without building an in-house panel, while pushing the biggest spenders toward custom deals.
Still deciding? See the best Cognito Forms alternatives or the best User Interviews alternatives, ranked with verified pricing.
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