Constant Contact vs Klaviyo Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Klaviyo has a free plan. Constant Contact doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Constant Contact uses usage-based pricing, while Klaviyo goes with hybrid. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Constant Contact: Constant Contact sits in the low-to-mid range of the email marketing pack — pricier than bare-bones tools like MailerLite at the entry level, but cheaper than HubSpot or Klaviyo once you factor in features. They're chasing small businesses and solo marketers who want something more polished than a free tool but aren't ready for enterprise marketing automation pricing. Klaviyo: Klaviyo doesn't compete on being cheap — it's priced to win e-commerce brands who care more about deliverability and revenue attribution than saving a few bucks a month. It sits mid-to-premium versus flat-rate ESPs like Mailchimp, betting that growing brands will tolerate rising costs in exchange for better segmentation and analytics tied directly to sales.

Still deciding? See the best Constant Contact alternatives or the best Klaviyo alternatives, ranked with verified pricing.