Constant Contact vs Klaviyo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Constant Contact | Klaviyo | |
|---|---|---|
| Starts at | $10/mo | Custom |
| Number of plans | 4 | 1 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Lite
- Live 1:1 onboarding with experts to help you get started fast
- Live phone and chat with marketing experts
- Easy to use drag-and-drop email editor, AI copy generator, and email templates
- Automatic posts on Facebook, Instagram, LinkedIn, and others to find new customers
- Basic: See what worked and what didn't
- 1 automation template
- Easy contact management, web signup forms, and 1 custom segment
- Powerful social media ads manager
- Host events, sell products, and take payments
- Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite and more!
Standard
Popular- Same as Lite
- Same as Lite
- Email scheduling and subject line testing
- Schedule all social media posts in advance
- Advanced: See who opens and clicks on emails
- 3 automation templates, AI campaign builder, and automatic resend to non-openers
- Same as Lite with 10 custom segments
- Host events, sell products, and take payments
- Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite and more!
Premium
- Priority onboarding by dedicated team
- Dedicated priority support team
- Same as Standard, plus dynamic content
- Same as Standard
- Same as Standard
- Same as Standard, plus unlimited templates, custom automations, ecommerce templates, auto-send welcome emails
- Same as Lite with unlimited custom segments
- Same as Standard, plus Facebook lookalike targeting, Google Ad Manager, and SEO recommendations
- Host events, sell products, and take payments
- Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite and more!
Multi-Account
Free
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
Constant Contact vs Klaviyo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Klaviyo has a free plan. Constant Contact doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Constant Contact: Constant Contact sits in the mid-market, priced above bare-bones tools like Mailchimp's free tier but below heavier platforms like Klaviyo or HubSpot Marketing Hub. They're chasing small businesses and nonprofits who want something more polished than a DIY tool but don't need enterprise-grade marketing automation. Klaviyo: Klaviyo sits in the premium-for-ecommerce lane — pricier than generic ESPs like Mailchimp at scale, but positioned as the data-rich, Shopify-native option for brands that treat email/SMS as a revenue channel, not a broadcast tool. They're not chasing budget shoppers; they're winning DTC brands willing to pay more for attribution and segmentation depth.
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