Convert vs FullStory Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Convert pricing | FullStory pricing | |
|---|---|---|
| Starts at | $399/mo | Custom |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | custom |
Price is one row. To weigh the features too, use our feature comparison template →
Enterprise
- FREE VWO Migration
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Pro
- FREE VWO Migration
- Multivariate Testing
- Multi-Page Testing
- Full Stack & Feature Flags
- Multi-Arm Bandit (Auto-Allocate)
- Sequential Testing
- Change History
- Single Sign-On (SSO)
- Guided Onboarding
- Phone Support
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Growth
Popular- FREE VWO Migration
- A/B Testing, Split URL/Redirect Testing
- Deploys
- Advanced Targeting & Goals (incl. Behavioral Targeting)
- Convert Signals® & Heatmaps
- QA Wizard
- SRM Check
- Collaborators
- Email and In-App Live Chat Support
- MCP Server
- Convert Intelligence® (Beta)
- Shopify Price Testing
Business
Advanced
PopularEnterprise
Convert vs FullStory FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- FullStory has a free plan. Convert doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Convert uses usage-based pricing, while FullStory goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Convert: Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests. FullStory: Sitting firmly in premium territory by hiding all prices behind a demo request — a move typically reserved for vendors targeting mid-market and enterprise buyers who expect to negotiate, not self-serve. They're not competing on price transparency at all, which puts them at odds with tools like Hotjar or Microsoft Clarity that lead with accessible or free pricing.
Still deciding? See the best Convert alternatives or the best FullStory alternatives, ranked with verified pricing.
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