Convert vs FullStory Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Convert FullStory
Starts at $399/mo Custom
Number of plans 3 3
Free plan
Free trial
Pricing model usage-based custom

Enterprise

Custom
  • Unlimited Projects Per Account
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)

Pro

$599/mo
  • Multivariate Testing, Multi-Page Testing
  • Guided Onboarding
  • Full Stack & Feature Flags
  • Sequential Testing
  • Change History
  • Raw Test Data Export
  • Phone Support
  • Single Sign-On (SSO)

Growth

Popular
$399/mo
  • A/B Testing, Split URL Testing
  • Advanced Targeting & Goals
  • Behavioral Targeting
  • SRM Check
  • QA Wizard
  • Collaborators
  • Email and In-App Live Chat Support

Business

Custom

Advanced

Popular
Custom

Enterprise

Custom

Convert vs FullStory FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
FullStory has a free plan. Convert doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Convert uses usage-based pricing, while FullStory goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Convert: At $399-599/mo before custom Enterprise pricing, Convert sits in the premium tier of the CRO/experimentation space — well above lightweight tools but positioned as a privacy-focused alternative to Optimizely and VWO for teams that care about data ownership. It's clearly not chasing budget-conscious buyers; the lack of a free plan reinforces that. FullStory: Hiding all three paid tiers behind 'request a demo' signals FullStory is playing a mid-to-premium game aimed at mid-market and enterprise buyers, not self-serve teams comparing prices on a whim. They're competing with Hotjar and Mouseflow on capability, not on price transparency — betting that sales conversations justify a higher ACV.

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