Convert vs Funnel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Convert pricing | Funnel pricing | |
|---|---|---|
| Starts at | $399/mo | $300/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Enterprise
- FREE VWO Migration
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Pro
- FREE VWO Migration
- Multivariate Testing
- Multi-Page Testing
- Full Stack & Feature Flags
- Multi-Arm Bandit (Auto-Allocate)
- Sequential Testing
- Change History
- Single Sign-On (SSO)
- Guided Onboarding
- Phone Support
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Growth
Popular- FREE VWO Migration
- A/B Testing, Split URL/Redirect Testing
- Deploys
- Advanced Targeting & Goals (incl. Behavioral Targeting)
- Convert Signals® & Heatmaps
- QA Wizard
- SRM Check
- Collaborators
- Email and In-App Live Chat Support
- MCP Server
- Convert Intelligence® (Beta)
- Shopify Price Testing
Starter
- Connect to: 117 connectors
- Export to: 13 destinations
- Data storage: load pre-synced data into your applications
- Semantics: apply your business logic
- Context: budgets, targets and business goals
- MCP: work with your marketing data in Claude, ChatGPT and other AI tools
- Dashboards: build and share reports
- Funnel AI
Business
Popular- Connect to: 579 connectors
- Export to: 46 destinations
- Data guarantee: connect any source, send to any destination
- Reporting destinations: Power BI and Tableau
- Cloud destinations: BigQuery, Amazon S3 and more
- Unlimited users and workspaces
- Advanced Data Hub capabilities
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Enterprise
- Connect to: 600+ connectors
- Export to: 47 destinations
- Additional destination: Snowflake
- Enterprise SSO & provisioning: SAML, OIDC and SCIM
- User management: advanced roles, permissions and audit log
- Enterprise SLA and priority support
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Convert vs Funnel FAQ
- Which one is cheaper?
- Funnel is the cheaper option, starting at $300/mo vs $399/mo for Convert.
- Can I use either one for free?
- Neither has a free plan. But Convert offers a free trial.
- How do they charge?
- Different approach here. Convert uses usage-based pricing, while Funnel goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Convert: Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests. Funnel: At $300-600/mo before add-ons, Funnel sits mid-to-premium in the marketing data platform space — it's priced above simple reporting tools but below full enterprise data stacks. They're clearly targeting mid-market and enterprise marketing teams with real budgets, not scrappy startups, especially given the annual-only billing and no free trial to lower the entry barrier.
Still deciding? See the best Convert alternatives or the best Funnel alternatives, ranked with verified pricing.
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