Convert vs Funnel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Growth
Popular- A/B Testing, Split URL Testing
- Advanced Targeting & Goals
- Behavioral Targeting
- SRM Check
- QA Wizard
- Collaborators
- Email and In-App Live Chat Support
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Versioning Roll-Out
Pro
- Multivariate Testing, Multi-Page Testing
- Guided Onboarding
- Full Stack & Feature Flags
- Sequential Testing
- Change History
- Raw Test Data Export
- Phone Support
- Single Sign-On (SSO)
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Multi-Arm Bandit (Auto-Allocate)
- Remove Data from Report
- Versioning Roll-Out
- Custom Pop-ups
Enterprise
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Multi-Arm Bandit (Auto-Allocate)
- Remove Data from Report
- Versioning Roll-Out
- Custom Pop-ups
Starter
- 121 Connectors
- Funnel Dashboards
- 3 Reporting solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Single Sign-On
- Export frequency
- Support
- Implementation services
Business
Popular- 579 Connectors
- Advanced Data Hub capabilities
- Custom integrations
- Measurement
- Funnel Dashboards
- 6 Reporting solutions
- 26 Export solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Custom connectors
- Custom destinations
- Single Sign-On
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4 upload
- Google Sheets
- Conversion APIs
- Google Cloud
- AWS
- Azure
- Snowflake
- Export frequency
- MMM
- MTA
- Incrementality testing
- Triangulation
- Support
- Implementation services
Enterprise
- 600+ Connectors
- Advanced Data Hub capabilities
- Custom integrations
- Enterprise governance & compliance
- Measurement
- Funnel Dashboards
- 6 Reporting solutions
- 27 Export solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Custom connectors
- Custom destinations
- Single Sign-On
- Advanced roles & permissions
- Audit log
- EU Data Center available
- Multi-entity usage
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4 upload
- Google Sheets
- Conversion APIs
- Google Cloud
- AWS
- Azure
- Snowflake
- Export frequency
- MMM
- MTA
- Incrementality testing
- Triangulation
- Support
- Implementation services
- Enterprise SLA
Convert vs Funnel FAQ
- Which one is cheaper?
- Funnel is the cheaper option, starting at $300/mo vs $399/mo for Convert.
- Can I use either one for free?
- Neither has a free plan. But Convert offers a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Convert: Convert sits in the mid-to-premium range for experimentation tools — cheaper than Optimizely or Adobe Target, but not trying to compete on price with entry-level tools like VWO's lower tiers. They're clearly targeting data-savvy, privacy-conscious teams (the TIST tree-planting angle reinforces a values-driven buyer profile). Funnel: Funnel sits in the premium tier of marketing data connectors, competing with Supermetrics and Windsor.ai but positioning above them on data quality and transformation depth. They're not chasing SMBs — $300/mo floor with no free trial signals they're targeting mid-market and up.
Still deciding? See the best Convert alternatives or the best Funnel alternatives, ranked with verified pricing.
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