Convert vs Funnel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Enterprise
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
Pro
- Multivariate Testing, Multi-Page Testing
- Guided Onboarding
- Full Stack & Feature Flags
- Sequential Testing
- Change History
- Raw Test Data Export
- Phone Support
- Single Sign-On (SSO)
Growth
Popular- A/B Testing, Split URL Testing
- Advanced Targeting & Goals
- Behavioral Targeting
- SRM Check
- QA Wizard
- Collaborators
- Email and In-App Live Chat Support
Starter
- 117 connectors
- 13 destinations
- Data storage: load pre-synced data into your applications
- Semantics: apply your business logic
- Context: budgets, targets and business goals
- MCP: work with your marketing data in Claude, ChatGPT and other AI tools
- Dashboards: build and share reports
- Funnel AI
Business
Popular- 579 connectors
- 46 destinations
- Data guarantee: connect any source, send to any destination
- Reporting destinations: Power BI and Tableau
- Cloud destinations: BigQuery, Amazon S3 and more
- Unlimited users and workspaces
- Advanced Data Hub capabilities
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Enterprise
- 600+ connectors
- 47 destinations
- Additional destination: Snowflake
- Enterprise SSO & provisioning: SAML, OIDC and SCIM
- User management: advanced roles, permissions and audit log
- Enterprise SLA and priority support
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Convert vs Funnel FAQ
- Which one is cheaper?
- Funnel is the cheaper option, starting at $300/mo vs $399/mo for Convert.
- Can I use either one for free?
- Neither has a free plan. But Convert offers a free trial.
- How do they charge?
- Different approach here. Convert uses usage-based pricing, while Funnel goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Convert: At $399-599/mo before custom Enterprise pricing, Convert sits in the premium tier of the CRO/experimentation space — well above lightweight tools but positioned as a privacy-focused alternative to Optimizely and VWO for teams that care about data ownership. It's clearly not chasing budget-conscious buyers; the lack of a free plan reinforces that. Funnel: At $300-$600/mo before flexpoints even kick in, Funnel sits mid-to-premium in the marketing data/BI space — pricier than scrappy dashboard tools but cheaper than enterprise data warehouses or full-blown CDPs. No free trial or free plan signals they're not chasing self-serve bottom-of-funnel signups; they want mid-market and up teams who already know they have a data consolidation problem worth paying for.
Still deciding? See the best Convert alternatives or the best Funnel alternatives, ranked with verified pricing.
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