Convert vs GrowthBook Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Convert | GrowthBook | |
|---|---|---|
| Starts at | $399/mo | $40/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | per-seat |
Growth
Popular- A/B Testing, Split URL Testing
- Advanced Targeting & Goals
- Behavioral Targeting
- SRM Check
- QA Wizard
- Collaborators
- Email and In-App Live Chat Support
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Versioning Roll-Out
Pro
- Multivariate Testing, Multi-Page Testing
- Guided Onboarding
- Full Stack & Feature Flags
- Sequential Testing
- Change History
- Raw Test Data Export
- Phone Support
- Single Sign-On (SSO)
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Multi-Arm Bandit (Auto-Allocate)
- Remove Data from Report
- Versioning Roll-Out
- Custom Pop-ups
Enterprise
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Multi-Arm Bandit (Auto-Allocate)
- Remove Data from Report
- Versioning Roll-Out
- Custom Pop-ups
Starter
- Up to 3 users
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Bring your own warehouse
- Managed warehouse option
- Default environments
- Community support
Pro
- Up to 50 users
- 3 projects
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Visual editor
- Multi-arm bandits
- Safe rollouts
- Customizable dashboards
- Advanced permissioning
- Power calculator
- Premium support
Enterprise
- Custom environments
- Ramp schedules
- Approval workflows
- Advanced access control
- SSO & SCIM provisioning
- Exportable audit logs
- 99.99% uptime SLAs
- Optimizations for large datasets
- Dedicated support & training
Convert vs GrowthBook FAQ
- Which one is cheaper?
- GrowthBook is the cheaper option, starting at $40/mo vs $399/mo for Convert.
- Can I use either one for free?
- GrowthBook has a free plan. Convert doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Convert uses usage-based pricing, while GrowthBook goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Convert: Convert sits in the mid-to-premium range for experimentation tools — cheaper than Optimizely or Adobe Target, but not trying to compete on price with entry-level tools like VWO's lower tiers. They're clearly targeting data-savvy, privacy-conscious teams (the TIST tree-planting angle reinforces a values-driven buyer profile). GrowthBook: GrowthBook is playing the 'open-source credibility meets affordable cloud' angle — undercutting Optimizely and LaunchDarkly significantly while targeting cost-conscious engineering teams who don't want to self-host everything. They're the scrappy, developer-first option in a category dominated by expensive enterprise incumbents.
Still deciding? See the best Convert alternatives or the best GrowthBook alternatives, ranked with verified pricing.
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