Convert vs Mixpanel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Convert pricing | Mixpanel pricing | |
|---|---|---|
| Starts at | $399/mo | Custom |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Enterprise
- FREE VWO Migration
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Pro
- FREE VWO Migration
- Multivariate Testing
- Multi-Page Testing
- Full Stack & Feature Flags
- Multi-Arm Bandit (Auto-Allocate)
- Sequential Testing
- Change History
- Single Sign-On (SSO)
- Guided Onboarding
- Phone Support
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Growth
Popular- FREE VWO Migration
- A/B Testing, Split URL/Redirect Testing
- Deploys
- Advanced Targeting & Goals (incl. Behavioral Targeting)
- Convert Signals® & Heatmaps
- QA Wizard
- SRM Check
- Collaborators
- Email and In-App Live Chat Support
- MCP Server
- Convert Intelligence® (Beta)
- Shopify Price Testing
Free
- Unlimited seats
- Up to 1M events / month
- 10K session replays / month
- Up to 1k MEU / month for experiments
- Up to 10 active feature flags
- Funnels & retention analysis
Growth
- Up to 20M events / month
- Up to 500K session replays / month
- 5k MEU / month included
- Up to 50 active feature flags
- Unlimited saved cohorts, metrics, & reports
- Custom & borrowed properties
- Up to 5 alerts
Enterprise
- Up to 1T events / month
- Custom session replay volumes
- Custom experiment & feature flag volumes
- Unlimited alerts & anomaly detection
- Data verification and quality monitoring
- Root cause analysis
- Metric Trees
- Custom data and replay retention policy
- Dedicated success team & priority support
- First-party tracking domains
Convert vs Mixpanel FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Mixpanel has a free plan. Convert doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Convert: Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests. Mixpanel: Mixpanel sits mid-to-premium in the product analytics space — pricier than bare-bones tools like PostHog's self-hosted option at high volume, but cheaper to start than Amplitude once you factor in the generous free tier. They're chasing product teams who've outgrown GA4 but aren't ready for Amplitude's enterprise price tag.
Still deciding? See the best Convert alternatives or the best Mixpanel alternatives, ranked with verified pricing.
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