Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Pendo has a free plan. Convert doesn't — though they do offer a free trial.

Different approach here. Convert uses usage-based pricing, while Pendo goes with custom. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Convert: At $399-599/mo before custom Enterprise pricing, Convert sits in the premium tier of the CRO/experimentation space — well above lightweight tools but positioned as a privacy-focused alternative to Optimizely and VWO for teams that care about data ownership. It's clearly not chasing budget-conscious buyers; the lack of a free plan reinforces that. Pendo: Pendo plays in the premium end of the product analytics/experience space, going up against Amplitude, Mixpanel, and Heap, but distinguishes itself by bundling analytics with in-app guidance and feedback tools rather than being pure analytics. The free Pendo Free (500 MAU) and the new Novus beta look like a wedge to hook smaller teams and PLG startups early, then upsell them into custom-priced tiers as they scale.

Convert vs Pendo Pricing (2026)

	Convert	Pendo
Starts at	$399/mo	Custom
Number of plans	3	4
Free plan	—
Free trial
Pricing model	usage-based	custom

Convert

Official page

Enterprise

Custom

Unlimited Projects Per Account
Bring Your Own ID (BYOID)
Data Segregation (Additional costs apply)
Redlining Contracts
Request for Information & Proposals
Custom Payments & Terms
Enterprise Service Level Agreement (SLA)

Pro

$599/mo

Multivariate Testing, Multi-Page Testing
Guided Onboarding
Full Stack & Feature Flags
Sequential Testing
Change History
Raw Test Data Export
Phone Support
Single Sign-On (SSO)

Growth

Popular

$399/mo

A/B Testing, Split URL Testing
Advanced Targeting & Goals
Behavioral Targeting
SRM Check
QA Wizard
Collaborators
Email and In-App Live Chat Support

Pendo

Official page

Base

Custom

Product Analytics
In-app Guides

Core

Custom

Product Analytics
In-app Guides
Session Replay

Ultimate

Popular

Custom

Product Analytics
In-app Guides
Session Replay
Sentiment (NPS, PMF, CSAT surveys)
Orchestrate
Listen
Data Sync

Novus

$0/mo

Continuous product monitoring
Proactive recommendations in Slack
AI-generated PRs to keep instrumentation current
Auto-instrumentation via GitHub

Convert vs Pendo FAQ

Which one is cheaper?: One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?: Pendo has a free plan. Convert doesn't — though they do offer a free trial.
How do they charge?: Different approach here. Convert uses usage-based pricing, while Pendo goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?: Depends on what you need. Convert: At $399-599/mo before custom Enterprise pricing, Convert sits in the premium tier of the CRO/experimentation space — well above lightweight tools but positioned as a privacy-focused alternative to Optimizely and VWO for teams that care about data ownership. It's clearly not chasing budget-conscious buyers; the lack of a free plan reinforces that. Pendo: Pendo plays in the premium end of the product analytics/experience space, going up against Amplitude, Mixpanel, and Heap, but distinguishes itself by bundling analytics with in-app guidance and feedback tools rather than being pure analytics. The free Pendo Free (500 MAU) and the new Novus beta look like a wedge to hook smaller teams and PLG startups early, then upsell them into custom-priced tiers as they scale.

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