Convert vs Pendo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Growth
Popular- A/B Testing, Split URL Testing
- Advanced Targeting & Goals
- Behavioral Targeting
- SRM Check
- QA Wizard
- Collaborators
- Email and In-App Live Chat Support
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Versioning Roll-Out
Pro
- Multivariate Testing, Multi-Page Testing
- Guided Onboarding
- Full Stack & Feature Flags
- Sequential Testing
- Change History
- Raw Test Data Export
- Phone Support
- Single Sign-On (SSO)
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Multi-Arm Bandit (Auto-Allocate)
- Remove Data from Report
- Versioning Roll-Out
- Custom Pop-ups
Enterprise
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Multi-Arm Bandit (Auto-Allocate)
- Remove Data from Report
- Versioning Roll-Out
- Custom Pop-ups
Free
- Product Analytics
- In-app Guides
- Net Promoter Score (NPS)
Base
- Product Analytics
- In-app Guides
Core
- Product Analytics
- In-app Guides
- Session Replay
Ultimate
Popular- Product Analytics
- In-app Guides
- Session Replay
- Sentiment (NPS, PMF, CSAT surveys)
- Orchestrate
- Listen
- Data Sync
Convert vs Pendo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Pendo has a free plan. Convert doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Convert uses usage-based pricing, while Pendo goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Convert: Convert sits in the mid-to-premium range for experimentation tools — cheaper than Optimizely or Adobe Target, but not trying to compete on price with entry-level tools like VWO's lower tiers. They're clearly targeting data-savvy, privacy-conscious teams (the TIST tree-planting angle reinforces a values-driven buyer profile). Pendo: Pendo plays in the premium tier of the product analytics and digital adoption space, competing directly with Amplitude and Mixpanel on analytics but also against Gainsight PX and WalkMe on in-app guidance. They're not trying to win on price — the custom quote model and add-on structure signal they're targeting companies willing to pay for an integrated platform rather than point solutions.
Still deciding? See the best Convert alternatives or the best Pendo alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Convert and Pendo and let you know when something moves.