Convert vs Pendo Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Convert pricing Pendo pricing
Starts at $399/mo Custom
Number of plans 3 4
Free plan —
Free trial
Pricing model usage-based custom

Price is one row. To weigh the features too, use our feature comparison template →

Convert pricing

Official page

Enterprise

Custom
  • FREE VWO Migration
  • Unlimited Projects Per Account
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)
  • MCP Server
  • Convert Intelligence® (Beta)
  • Request Approval System (Beta)
  • Shopify Price Testing

Pro

$599/mo
  • FREE VWO Migration
  • Multivariate Testing
  • Multi-Page Testing
  • Full Stack & Feature Flags
  • Multi-Arm Bandit (Auto-Allocate)
  • Sequential Testing
  • Change History
  • Single Sign-On (SSO)
  • Guided Onboarding
  • Phone Support
  • MCP Server
  • Convert Intelligence® (Beta)
  • Request Approval System (Beta)
  • Shopify Price Testing

Growth

Popular
$399/mo
  • FREE VWO Migration
  • A/B Testing, Split URL/Redirect Testing
  • Deploys
  • Advanced Targeting & Goals (incl. Behavioral Targeting)
  • Convert Signals® & Heatmaps
  • QA Wizard
  • SRM Check
  • Collaborators
  • Email and In-App Live Chat Support
  • MCP Server
  • Convert Intelligence® (Beta)
  • Shopify Price Testing

Pendo pricing

Official page

Base

Custom
  • Product Analytics
  • In-app Guides

Core

Custom
  • Product Analytics
  • In-app Guides
  • Session Replay

Ultimate

Popular
Custom
  • Product Analytics
  • In-app Guides
  • Session Replay
  • Sentiment (NPS, PMF, CSAT surveys)
  • Orchestrate
  • Listen
  • Data Sync

Novus

$0/mo
  • Continuous product monitoring
  • Proactive recommendations in Slack
  • AI-generated PRs to keep instrumentation current
  • Auto-instrumentation via GitHub

Convert vs Pendo FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Pendo has a free plan. Convert doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Convert uses usage-based pricing, while Pendo goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Convert: Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests. Pendo: Pendo plays premium in the product analytics/digital adoption space — full custom pricing with zero transparency signals they're chasing mid-market-to-enterprise deals where sales-assisted, negotiated contracts are the norm, not self-serve buyers comparing sticker prices. They're competing with Amplitude, Mixpanel, and Gainsight for budget that already assumes a five- or six-figure annual spend.

Still deciding? See the best Convert alternatives or the best Pendo alternatives, ranked with verified pricing.

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