Convert vs Power BI Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Convert pricing | Power BI pricing | |
|---|---|---|
| Starts at | $399/mo | $14/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Enterprise
- FREE VWO Migration
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Pro
- FREE VWO Migration
- Multivariate Testing
- Multi-Page Testing
- Full Stack & Feature Flags
- Multi-Arm Bandit (Auto-Allocate)
- Sequential Testing
- Change History
- Single Sign-On (SSO)
- Guided Onboarding
- Phone Support
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Growth
Popular- FREE VWO Migration
- A/B Testing, Split URL/Redirect Testing
- Deploys
- Advanced Targeting & Goals (incl. Behavioral Targeting)
- Convert Signals® & Heatmaps
- QA Wizard
- SRM Check
- Collaborators
- Email and In-App Live Chat Support
- MCP Server
- Convert Intelligence® (Beta)
- Shopify Price Testing
Free account
- Included in Microsoft Fabric free account
- No credit card required
- Upgrade to Pro or Premium to share reports
Power BI Pro
- Publish and share Power BI reports
- Included in Microsoft 365 E5 and Office 365 E5
- Available to buy now with a credit card
Power BI Premium Per User
- Includes all the features available with Power BI Pro
- Access larger model sizes
- More frequent refreshes
- Available to buy now with a credit card
Power BI Embedded
- Brand Power BI reports as your own
- Automate monitoring, management, and deployment
- Reduce developer overhead
Convert vs Power BI FAQ
- Which one is cheaper?
- Power BI is the cheaper option, starting at $14/mo vs $399/mo for Convert.
- Can I use either one for free?
- Power BI has a free plan. Convert doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Convert uses usage-based pricing, while Power BI goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Convert: Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests. Power BI: At $14/user, Power BI undercuts Tableau and most standalone BI tools by a wide margin, making it the budget-friendly default for orgs already paying for Microsoft 365. It's not trying to out-feature Tableau — it's winning on bundling and price, betting that 'good enough BI that's cheap and already in your stack' beats 'best-in-class BI that costs 3x more.'
Still deciding? See the best Convert alternatives or the best Power BI alternatives, ranked with verified pricing.
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