Convert vs Power BI Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Convert Power BI
Starts at $399/mo $14/mo
Number of plans 3 4
Free plan
Free trial
Pricing model usage-based hybrid

Enterprise

Custom
  • Unlimited Projects Per Account
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)

Pro

$599/mo
  • Multivariate Testing, Multi-Page Testing
  • Guided Onboarding
  • Full Stack & Feature Flags
  • Sequential Testing
  • Change History
  • Raw Test Data Export
  • Phone Support
  • Single Sign-On (SSO)

Growth

Popular
$399/mo
  • A/B Testing, Split URL Testing
  • Advanced Targeting & Goals
  • Behavioral Targeting
  • SRM Check
  • QA Wizard
  • Collaborators
  • Email and In-App Live Chat Support

Free account

$0/mo
  • Included in Microsoft Fabric free account
  • No credit card required
  • Upgrade to Pro or Premium to share reports

Power BI Pro

$14/mo
  • Publish and share Power BI reports
  • Included in Microsoft 365 E5 and Office 365 E5
  • Available to buy now with a credit card

Power BI Premium Per User

$24/mo
  • Includes all the features available with Power BI Pro
  • Access larger model sizes
  • More frequent refreshes
  • Available to buy now with a credit card

Power BI Embedded

Custom
  • Brand Power BI reports as your own
  • Automate monitoring, management, and deployment
  • Reduce developer overhead

Convert vs Power BI FAQ

Which one is cheaper?
Power BI is the cheaper option, starting at $14/mo vs $399/mo for Convert.
Can I use either one for free?
Power BI has a free plan. Convert doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Convert uses usage-based pricing, while Power BI goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Convert: At $399-599/mo before custom Enterprise pricing, Convert sits in the premium tier of the CRO/experimentation space — well above lightweight tools but positioned as a privacy-focused alternative to Optimizely and VWO for teams that care about data ownership. It's clearly not chasing budget-conscious buyers; the lack of a free plan reinforces that. Power BI: At $14/user, Power BI undercuts Tableau and most enterprise BI tools while still riding Microsoft's enterprise trust and Office 365 bundling — it's the value play for orgs already living in the Microsoft ecosystem. They're not chasing standalone BI buyers; they're winning the 'we already pay for Microsoft 365, why add another vendor' argument.

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