Convert vs Power BI Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Growth
Popular- A/B Testing, Split URL Testing
- Advanced Targeting & Goals
- Behavioral Targeting
- SRM Check
- QA Wizard
- Collaborators
- Email and In-App Live Chat Support
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Versioning Roll-Out
Pro
- Multivariate Testing, Multi-Page Testing
- Guided Onboarding
- Full Stack & Feature Flags
- Sequential Testing
- Change History
- Raw Test Data Export
- Phone Support
- Single Sign-On (SSO)
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Multi-Arm Bandit (Auto-Allocate)
- Remove Data from Report
- Versioning Roll-Out
- Custom Pop-ups
Enterprise
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
- MCP Server
- Convert Heatmaps
- Convert Signals®
- Multi-Arm Bandit (Auto-Allocate)
- Remove Data from Report
- Versioning Roll-Out
- Custom Pop-ups
Free account
- Included in Microsoft Fabric free account
- No credit card required
- Upgrade to Pro or Premium to share reports
- Create reports with Power BI Desktop
- Data security and encryption
Power BI Pro
- Publish and share Power BI reports
- Included in Microsoft 365 E5 and Office 365 E5
- Available to buy now with a credit card
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Data security and encryption
Power BI Premium Per User
- Includes all the features available with Power BI Pro
- Access larger model sizes
- More frequent refreshes
- Available to buy now with a credit card
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Advanced AI
- Advanced dataflows
- Advanced datamarts
- XMLA endpoint read/write
- Data security and encryption
Power BI Embedded
- Brand Power BI reports as your own
- Automate monitoring, management, and deployment
- Reduce developer overhead
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Advanced AI
- Advanced dataflows
- Advanced datamarts
- XMLA endpoint read/write
- Consume Power BI content without a paid per-user license (App Owns Data scenario only)
- Data security and encryption
Convert vs Power BI FAQ
- Which one is cheaper?
- Power BI is the cheaper option, starting at $14/mo vs $399/mo for Convert.
- Can I use either one for free?
- Power BI has a free plan. Convert doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Convert uses usage-based pricing, while Power BI goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Convert: Convert sits in the mid-to-premium range for experimentation tools — cheaper than Optimizely or Adobe Target, but not trying to compete on price with entry-level tools like VWO's lower tiers. They're clearly targeting data-savvy, privacy-conscious teams (the TIST tree-planting angle reinforces a values-driven buyer profile). Power BI: At $14/seat, Power BI Pro is one of the most aggressively priced BI tools in the market — it's clearly gunning for Tableau and Looker customers who are sticker-shocked by $70-$115/seat price tags. They're playing the volume game, betting on Microsoft ecosystem lock-in to justify the low entry point.
Still deciding? See the best Convert alternatives or the best Power BI alternatives, ranked with verified pricing.
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